Sonos Tops Subwoofer, Soundbar Categories - CE Pro 100 Brand Analysis

More of the CE Pro 100 smart-home installation firms offer Sonos soundbars and subwoofers than any other audio brand, according to the 2018 CE Pro 100 Brand Analysis ... but be careful drawing conclusions.

CE Pro 100 Brand Analysis reveals Sonos as the subwoofer and soundbar brand offered by most of the largest home-tech installers.

CE Pro Editors · June 11, 2018

Just glancing at the CE Pro 100 Brand Analysis for 2018, it might look like Sonos owns the smart-home installation channel when it comes to soundbars and subwoofers, but be careful about drawing conclusions about Sonos in the channel. It may be the preferred mass-market brand among professional integrators, but home-tech pros spread their loyalty around a variety of brands when it comes to their forte -- specialty audio.

For example, while 53% of CE Pro 100 dealers offer soundbars from Sonos, nine custom-oriented brands are offered by more than 20% of these same dealers. So Sonos isn't necessarily the most popular brand among CE Pro 100 companies, but it does blow away other mass-market brands when it comes to the pro-install channel.

Here's the breakdown.

% CE Pro 100 integrators offering each brand.

Top 5:

Sonos: 53
Sunfire: 28
B&W: 26
SnapAV/Episode: 26
Klipsch: 24

Other Brands:

Origin Acoustics: 23
Paradigm: 22
Leon: 20
James Loudspeaker: 20
JL Audio: 20
Triad: 17
MartinLogan: 12
Bose: 12
Definitive Technology: 12
Revel: 10
Monitor Audio: 8
Meridian: 8
Velodyne: 7
Artison: 6
SVS: 5
Polk Audio: 4
Sonance: 4
Totem Acoustic: 3
CAT: 2
JBL: 1
Dynaudio: 1
REL: 1
Meyer Audio: 1
Stealth: 1
Epicure: 1
Source Tech: 1
Pioneer: 1

Previous Year

2018 CE Pro 100 Brand Analysis

Check out this years top custom electronic brands across 58 product categories.

DOWNLOAD THE SURVEY

Leaders Sonos and Leon Speakers picked up a few more CE Pro 100 dealers in the soundbar category for 2018. James Loudspeakers breaks the Top 5 for the first time, picking up 10 more dealers since the 2017 Brand Analysis.

% of CE Pro 100 integrators offering each brand.

Top 5:

Sonos: 72
Leon: 50
James Loudspeaker: 23
Sonance: 21
SnapAV/Episode: 20

Other Brands:

Bose: 20
Paradigm: 18
Triad: 17
Sony: 15
Klipsch: 14
B&W: 11
Yamaha: 11
Samsung: 10
Definitive Technology: 9
Artison: 8
Denon: 6
GoldenEar: 6
Martin Logan: 6
Revel: 5
Integra: 5
Polk Audio: 5
KEF: 4
Monitor Audio: 3
Harman Kardon: 2
LG: 2
Cambridge Audio: 1
D + M: 1
Vizio: 1
CAT: 1

Previous Year

CE Pro 100 Lists & Analysis

CE Pro's annual Brand Analysis study surveys the top 100 highest-revenue residential integration firms, otherwise known as the CE Pro 100, to determine their preferred brands in the categories of audio, video, home automation, networking, lighting control, security and more.

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