Samsung Widens Lead Over Vizio in LCD TV Market

With a record number of shipments in a quarter, Samsung has increased its lead over Vizio in the U.S. LCD TV market to 8.2 percentage points.

Steve Crowe · April 2, 2012

Samsung solidified its spot atop the U.S. LCD TV market in the fourth quarter of 2011, according to IHS iSuppli (IHS), by accounting for nearly one-quarter (23.6 percent) of LCD TV shipments in the U.S.

Shipments of Samsung LCD TVs reached a record high for a quarter, representing the largest share of the market ever posted by Samsung on a quarterly basis.

Irvine, Calif.-based Vizio was a distant second with a 15.4 percent share of the market, while LG (12.4 percent), Sony (8 percent) and Toshiba (7.8 percent) round out the Top 5.

“Samsung triumphed in the price war that raged in the U.S. LCD market in the fourth quarter of 2011,” says Tom Morrod, senior analyst and head of TV technology for IHS. “[Samsung] was able to offer a range of price-competitive sets with a rich choice of features that U.S. consumers wanted. This allowed the company to outperform the competition during the all-important holiday selling season.”

Click image to enlarge

Samsung extended its lead over Vizio to 8.2 percentage points, up from 6.2 points in the third quarter. In the fourth quarter of 2010, the companies’ positions were reversed, with Vizio leading Samsung by 7.2 points.

“The recent Free Trade Agreement between the United States and South Korea will remove tariffs imposed on Korean firms selling TVs in America,” Morrod says. “Because of this accord, Samsung and fellow South Korean brand LG Electronics are poised to increase their shipments in the United States this year.”

Shipments of LCD TVs rose 30.7 percent in Q4 2011 when compared to the third quarter. IHS says “lower-than-expected demand and uncertainty about the U.S. economic recovery had caused LCD shipments to fall going into the second quarter. However, aggressive pricing helped boost sales at the end of the year - the time when holiday sales typically peak.”

Overall average LCD TV prices in the fourth quarter fell to about $1,032, a $16 drop from the third quarter.

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  About the Author

Steve Crowe has been writing about technology since 2008. He lives in Belchertown, MA with his wife and daughter. Have a suggestion or a topic you want to read more about? Email Steve at

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  Article Topics

LG · Samsung · Sony · Toshiba · All Topics
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