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Sales Software Enables Integrator to Close 1,200 Projects

Protection by Design in Williamsburg, Va., says the speed and interactivity of new Salez Toolz APEX software enabled the company to close 1,200 projects so far in 2015.


The "Create" screen in APEX shows the Product Grid with pictorial icons that make it easy to identify different package types such as speakers, keypads, cameras. The expanded Product Grid allows it to scroll up to 20 packages per column, 200 for a single system. Navigation wheels have been added to the right allowing for selection of Rooms and Systems (Product Categories).
Jason Knott · May 22, 2015

Whoever says that software can’t make a difference in your business needs to speak with Paula and Robert Sheldon, owners of Protection by Design in Williamsburg, Va.

Using Salez Toolz from Abacus Prime, the duo recently negotiated with a new homebuilder to be their exclusive contractor. They set up a satellite office, staffed it with a single salesperson and a copy of the Salez Toolz mobile app. 

“Within the first two months and without any support our salesperson closed over $200K,” says Paula Sheldon. 

They went on to close over 1,200 projects and this year added another salesperson and are already tracking a 50 percent increase.

“We’re now getting ready to bring this into our custom division and are very excited about the time this will save us,” she adds.

The software visually engages customers with a presentation of an integration company’s technology solutions, rather than randomly searching through a catalog of SKU’s and specs. This lifestyle image along with an estimated installed price gives customers the ability to make decisions quicker. Customers have their budget in minutes, then sign and deposit right on the salesperson’s mobile device or online.

CE Pro spoke with the two principals of Abacus Prime, Mark and Susan Sipe, who explained some of the upgrades to the new Salez Toolz APEX software.

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  About the Author

Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at jason.knott@emeraldexpo.com

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  Article Topics


Business · Sales & Marketing · News · Media · Videos · Salez Toolz · All Topics
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