Revenew Names Industry Veteran Jeannette Howe VP of Business Development
Howe will fill new position created to drive Revenew’s growth strategy in consumer electronics segment. She previously worked for Specialty Electronics Nationwide, Home Entertainment Source, PARA, and Magnolia HiFi.
National cloud-based marketing platform Revenew Inc. has named Jeannette Howe, a consumer electronics industry veteran, as vice president of business development. This is a new position created to drive the CE segment of Revenew’s growth strategy.
Howe will also lead the company’s engagement with industry organizations and associations, as well as all of their buying groups.
“Jeannette has a recognized track record of success. Her wealth of knowledge and the business relationships she has built in the consumer electronics industry are invaluable assets to our team,” says Nasrin Thierer, Revenew’s founder and CEO. “Using Revenew’s proprietary marketing platform, Jeannette will help connect premium brands with their local dealer networks to jointly promote each other’s products and services. It’s truly a win-win for everyone.”
Most recently, Howe was executive director of Specialty Electronics Nationwide. Her experience also includes national membership manager for Home Entertainment Source, director of member services at the Professional AudioVideo Retailers Association (PARA), and audio buyer for Magnolia HiFi.
“Since Revenew’s launch, the company has been on an upward growth trajectory and I’m thrilled to be joining at such a pivotal time,” says Howe. “Revenew connects the entire industry’s marketing channel under one umbrella and provides the content, data and fund management needed to run hyperlocal campaigns. I look forward to helping manufacturers and their local retailers, integrators and distributors maximize the return on their channel marketing investments.”
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