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Prima Cinema Deploys First Movie Server

Dallas-based HomeTronics installs $35K Prima Cinema digital movie server in its showroom that enables viewing of Hollywood movies for $500 apiece while they are still in theatrical release.


Prima Cinema Deploys First Movie Server
Jason Knott · June 8, 2012

Deep-pocketed homeowners in Dallas will be able to watch first-run Hollywood movies at home while those flicks are still in theaters.

CE Pro 100 integrator HomeTronics Inc. has deployed the first Prima Cinema digital movie server in the U.S more than 30 days ahead of its official release. Prima Cinema allows screening of Hollywood movies in the privacy of your own home during theatrical release.

The sleek design, by BMW Designworks, plays movies at higher resolution than Blu-ray, along with 3D support and lossless digital surround sound to provide “the ultimate experience in the home,” according to the company. PRIMA Cinema automatically pre-caches and stores theatrical released movie content over a broadband connection. Members browse for a movie, select, and watch ... no buffering, no streaming, and no unwanted interruptions.

Following the theatrical window, these films remain resident on the PRIMA Cinema Player for as long as they are playing in theaters.

PRIMA Cinema is more than home theater,” says Jason Pang, CEO of PRIMA Cinema, “ it’s a theater in your home. Film aficionados will appreciate the difference both in terms of access and quality never before seen outside of the cinema. We are pleased to have HomeTronics deploy our very first system in their showroom, and share it with their clientele. PRIMA’s proprietary designed security, approved by the major Hollywood movie studios, utilizes advances in technology to provide one of the most secure consumer systems on the market today.”

Bryan Cruikshank, HomeTronics vice president, says, “this is the Holy Grail of home theater, something that has been sought after and dreamed of for years, has now finally come to fruition. We have celebrity clientele who will want this for their own home,” which is one of the reasons the system was designed.

At $35,000 and $500 per 2D movie viewing, the system is tailored for people who have private home cinemas and typically will wait several months for a the movie to come out on disc or celebrities who really can’t go out in public to catch a movie. The Prima Cinema system allows this portion of the movie appreciation public to enjoy films while they are socially current.



  About the Author

Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at [email protected]

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