Press Release

Panasonic Launches 7-Week Consumer Tour

Panasonic's 'Raise the Bar Tour' will showcase smart Viera HDTVs, 3D, Blu-ray players and more in 13 North American cities from April 11-May 27. Attendees can create messages for London Olympic athletes.


CE Pro Editors · April 11, 2012

Panasonic has launched its http://www.panasonic.com/raisethebar" title="Panasonic Raise the Bar Tour">Panasonic Raise the Bar Tour – a seven-week, major market North American tour designed to give consumers a chance to experience Panasonic’s 2012 line-up of home entertainment, digital imaging, home appliance and personal care products, including the latest Full HD Smart VIERA TVs featuring a vastly expanded range of interactive apps for gaming, fitness, live sports, video streaming and much more.

The first leg of the Panasonic Raise the Bar Tour will kick off this week at The Grove in Los Angeles and The Prudential Center in Boston from April 11-15.  The tour will then make stops in major North American markets including Atlanta, Chicago, Houston, Miami, Minneapolis, New York, San Francisco, Seattle, Toronto, Vancouver, and Washington, DC through May 27.

The Raise the Bar Tour will give visitors an opportunity to experience for themselves Panasonic’s 2012 line of Smart VIERA HDTVs, VIERA Connect-enabled IPTVs, Blu-ray Disc players, LUMIX cameras, HD camcorders, home appliances including microwave ovens, and personal care products including men’s electric razors and women’s beauty products.

The display will also feature a 3D theater where visitors will be able to experience 3D content from the Beijing and Vancouver Olympic Games as well as a sneak peek at the upcoming London Summer Olympic Games which will be broadcast for the first time in 3D via a partnership between Panasonic and NBC Sports.  At each tour stop, visitors will also be able to record video messages for the Olympic athletes heading to London.  Panasonic is a worldwide Olympic sponsor in the HDTV, Blu-ray Disc and Digital Imaging categories.

Visitors at the Raise the Bar Tour will also have exclusive opportunities to win 2012 Panasonic products by tweeting product photos from the tour stops to the Panasonic #RaisetheBar hash tag.  In addition, visitors that “check in” at Tour locations via Foursquare and Facebook Places will also win special commemorative prizes. Also, in conjunction with the Tour, Panasonic will be giving away a trip for two to the London Olympic Games this summer.



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