Smart Speakers, Outdoor Zones Are Future of Multiroom Audio
Nortek Security & Control’s Alex Zaliauskas outlines growing distributed audio opportunities for integrators due to smart speakers and new form factors for outdoor speakers.
Don’t equate outdoor audio and smart speakers with pet rocks and Cabbage Patch dolls. They are not passing fads.
“Smart speaker platforms are not like 3D TV… they are not a passing trend. They are here to stay,” says Alex Zaliauskas, director of audio at Nortek Security & Control. “Integrators need to understand that this is an opportunity for them to leverage platforms that are already out there, and then add the value that they bring to the customer by taking a platform and proliferating it throughout the house.”
Zaliauskas says integrators should integrate smart speakers, such as Amazon Alexa and Google Home, even with their limited form factor and limited audio quality, into multiple rooms of a home. Then use that smart speaker technology as an opportunity to upsell architectural speakers, subwoofers and other attached devices.
In addition to smart speakers, Zaliauskas is bullish on outdoor audio as an extension of a home’s multiroom system.
“It is very clear that outdoor audio in general is blowing up. The trend we are seeing is huge growth,” he says, citing improved audio quality as the primary reason for the growth in outdoor audio.
“Up until fairly recently, you could not get the same audio quality outdoors that you could achieve indoors. The types of speakers, the form factors and where they could be mounted were very limited. Integrators would have to be very creative to install an outdoor audio or video system.
"Now, with the different form factors from landscape speakers to burial subwoofers to rock speakers and under-eave speakers, the integrator now has a Swiss Army Knife at their disposal that often rivals the quality of what they offer inside the house,” says Zaliauskas.
The outdoor audio trend has been a focus for both SpeakerCraft and Niles Audio in 2018, with the company releasing various 70V models and burial subwoofers as companion speakers.
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The outdoor technology market is growing – both the demand from customers and the array of products available. According to our recent CE Pro survey, integrators are taking advantage of this opportunity to grow their businesses. Get your copy of the survey today.
Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at email@example.com
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