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No 3D Super Bowl Again: 4 Reasons Why

The four biggest reasons 3D won't be part of Super Bowl XLVI between the New England Patriots and New York Giants.


Jason Knott · February 2, 2012

2012 could someday be remembered as a year of tremendous technological advancements. Today, it’s just another year gone by without the Super Bowl in 3D.

How can the world’s biggest television event not be a showcase for 3D, which is still trying to gain acceptance among the public? Here is my analysis.

Broadcasters have given up on 3D: Fox, NBC, CBS and even Disney-owned ABC and ESPN have concluded that 3D is for watching Blu-ray movies in home theaters, not television programming.

No demand for 3D: There isn’t even an IMAX theater putting the game up in 3D. Of course, they can’t unless NBC was broadcasting it, but if there was demand and if they could make money from it, I am sure they would do it.

The Super Bowl is a group-watching event not suited for 3D: You can’t have a Super Bowl party and expect to have a pair of glasses for everyone in the room, not to mention off-axis viewing. Will glasses-free 3D change this? Perhaps.

Commercials Aren’t shot in 3D. This might be the biggest reason of all since a 30-second spot will cost nearly $4 million this year. Many people watch the Super Bowl solely for the commercials (check out our roundup of the Top 5 Super Bowl Technology Commercials Ever). NBC doesn’t want the lack of 3D commercials to inhibit any advertisers.

I guess we all have to settle on watching this epic Eli Manning vs. Tom Brady matchup in 2D, which probably upsets many female viewers who can’t get enough of these two glamor boys.



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  About the Author

Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at jason.knott@emeraldexpo.com

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  Article Topics


Blogs · 3D · Home Theater · Super Bowl · All Topics
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