News

Netflix Abandons Qwikster: Reaction Around the Web

Just three weeks after announcing Qwikster, Netflix has abandoned the DVD-by-mail spinoff, sending the Internet into a frenzy.


Steve Crowe · October 11, 2011

Netflix has abandoned its Qwikster DVD-by-mail service, CEO Reed Hastings announced on Oct. 10, 2011. Streaming and DVD rentals will stay under the one Netflix.com website.

This move comes just three weeks after Hastings introduced the idea of Qwikster. It was the latest misstep after Netflix announced in July a price increase that sent its stock price and number of subscribers tumbling.

So while Netflix did address issues with Qwikster, it hasn’t changed its stance on the new pricing.

Thanks to Storify, here’s how the Web reacted after Qwikster was dumped.



  About the Author

Steve Crowe has been writing about technology since 2008. He lives in Belchertown, MA with his wife and daughter. Have a suggestion or a topic you want to read more about? Email Steve at [email protected]

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