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NAB: DTV Awareness Reaches Record High of 98%

Only 11% of over-the-air households yet to take action to prepare for transition.


Steve Crowe · May 4, 2009

The National Association of Broadcasters (NAB) says 82 percent of American households relying on antennas to watch TV are fully prepared for the DTV transition.

Apparently delaying the transition four months from Feb. 17 to June 12 has helped consumers. Only 2.1 million (11 percent) OTA (over-the-air) households haven’t taken action to prepare, according to the survey.

The delay has also helped integrators. The FCC decided to pay integrators to install DTV converter boxes and antennas across the nation. Six regions had $14 million each designated for DTV services.

President Obama signed the DTV delay bill because too many Americans were unprepared. At the time of the bill signing, Nielsen research found more than 5.1 million U.S. households unprepared for the switch.

The NAB says awareness of the DTV transition among OTA households has now reached a record high of 98 percent.

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Source: NAB

“Our estimates represent a definitive look at preparedness among over-the-air households, proving that Americans are unequivocally getting the message and turning it into action,” says Seth Geiger, president of SmithGeiger, which conducted with the survey. “Unlike Nielsen, our assessment includes two classes of preparedness: those who are prepared now, and those who have demonstrated an understanding and commitment to being prepared by having applied for or received a converter box coupon.”

The National Telecommunications and Information Administration (NTIA) recently cleared a waiting list of 4.1 million requests for the $40 DTV converter box coupons. The NTIA says applications are now being processed on a first-come, first-served basis until supplies last.

About 800 of the 1,796 full-power stations have already stopped broadcasting analog signals.



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  About the Author

Steve Crowe has been writing about technology since 2008. He lives in Belchertown, MA with his wife and daughter. Have a suggestion or a topic you want to read more about? Email Steve at scrowe@ehpub.com

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