My Favorite Industry ‘About Us’ Page Shows Personality

Industry PR agency Caster Communications shows personality on its "About Us" page: 'Some of us our techies. All of us vote.'

Julie Jacobson · September 9, 2010


I don’t usually read the “About Us” section of industry Web sites because they’re usually so friggin boring.

So I don’t know how I stumbled across this one at Caster Communications, a PR agency that represents Control4, Paradigm, Runco and other custom brands.

But I like it.

Here’s how it begins, and the rest of it is more of the same:

We are smart. We practice what we preach.

Some of us our techies. All of us vote.

Two of us have cats. One of us is a parent. Four of us have dogs. One of us once had 14 fish for 14 days.

Two of us are getting an MBA in sustainability. One of us has an MA. The rest of us have an assortment of BAs, and now we have a BS.

Most of us love wine (one of us has a cellar). All of us love food. All of us worship chocolate.

Most of us love shoes. Two of us have a problem with them. One of us designs cards for any occasion. ...

Are you showing personality in the way you present yourself to the world?

By the way ... while searching Google Images for a boring “About Us” graphic, I stumbled across this ... just now ... I swear. Google “About Us.”


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  About the Author

Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at

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