Monoprice to Offer Unbranded Products for Dealers, OEMs
Monoprice has listened to the CE channel and is now offering no-logo products and OEM programs for resellers. Plus, Monoprice shocks CE Pro Blog Mob with prices.
When we asked earlier, “What the heck is Monoprice doing at CEDIA?” some of you said they have no place in our business.
From the response of the CE Pro Blog Mob at CEDIA Expo 2012—you’re wrong.
Seven of the Mobsters visited Monoprice at the show, and were astonished at some of the low low pricing, as well as the small form factor of Monoprice’s Redmere-enabled ultra-thin HDMI cables.
Joe Whitaker of The SoHo Shop said, “I can’t believe someone built an HDMI cable that looks like an Apple power cord.”
The biggest surprise at Expo was that Monoprice announced a line of unbranded products that dealers and OEM customers can resell without the Monoprice logo emblazoned on them.
When I was discussing this move with one high-end manufacturer on the showfloor, he said one of his customers opened up a chassis and was not too pleased to see a connector with a Monoprice logo on it. Fear no more.
Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at [email protected]