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MiTek Announces Margaritaville-Branded Headphones

MTX Audio announces at CES a new line of Margaritaville-branded headphones, with more audio products to come.

MTX Audio Founder Loyd Ivey (left) with Margaritaville CEO John Cohlan announcing the new headphone line.
CE Pro Editors · January 10, 2014

MTX Audio, part of the MiTek Electronics and Communications Group, announced at the International Consumer Electronics Show (CES) 2014 a partnership that makes MTX the official audio company of Margaritaville.

The first products to be released under this new agreement include both on ear and in ear headphones designed in “island” colors that let Margaritaville fans listen to their favorite music on the go from any audio device. These Margaritaville headphones include a custom carrying case and feature a made for Apple mic/remote.

Margaritaville headphones will be available second quarter 2014.

Margaritaville Enterprises, founded in 2006 and based in Orlando, is the controller of the Margaritaville brand based on the 1977 Jimmy Buffet song. The company has branded everything from alcohol, beachwear, furniture, resorts and casinos… and now headphones.

For its part, MiTek Corp., owners of brands such as MTX and Soundolier, has been engineering and building high performance audio solutions for 40 years.

“MTX and Margaritaville are synonymous with having fun and enjoying life,” says MTX Audio founder and CEO Loyd Ivey. “Everyone enjoys listening to music when they are with their friends and having a good time, especially when they are on ‘island time,’ which the Margaritaville brand epitomizes. We are really excited to be working with such an awesome brand that shares our values; deliver a well-made, high quality product that customers can enjoy wherever they go.”

John Cohlan, CEO of Margaritaville, comments, “Margaritaville is an American anthem that celebrates summer. Music is at the heart of our brand and the partnership with MTX provides our consumers the opportunity to escape to paradise with their very own soundtrack.”

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