Meridian Opens NYC Demo Theater

New 4,000-square-foot theater in SoHo set up for CE pros to conduct demos for potential clients.

Jason Knott · July 8, 2010

Meridian’s new 4,000-square-foot theater in the SoHo section of Manhattan.

Meridian recently hosted a grand-opening celebration for its new Demonstration Theater in its New York City headquarters. The crowd of 75 - including members of the press, dealers, and friends of Meridian - enjoyed music and movies throughout the evening.

The theater includes the Meridian Reference DSP8000 and DSP7200 loudspeakers, DSP7200 Horizontal Center Channel, Reference 861 V6 Surround Controller, 808.3 CD Player, MF10 Projector and the Meridian Sooloos System.

The 4,000 square-foot space, which serves as the U.S. hub for Meridian’s marketing and sales efforts, will be expanded later in 2010. Meridian also plans to open a similar facility on the West Coast.

“We have long had the vision for a private Meridian theater in a major metropolitan area; after the acquisition of Sooloos, it became clear that the space in SoHo was the perfect spot not only for the U.S. headquarters, but also for a dedicated Meridian Digital Theater,” says Meridian America CEO Peter Wellikoff.  “What once served as the service department for Sooloos, has been transformed into a beautiful theater housing Meridian’s finest gear.”

“Many of our dealers,” Wellikoff continued, “don’t have the capability to display a full Meridian Digital Theater - or often, the luxury customers they serve simply will not come into a retail location. The theater will serve as an open venue for client demonstrations, trainings and other events in our reaching out the design and architecture communities. The goal for this venue is to provide a Meridian showcase for potential new clients and customers by showing real-world applications of luxury home theater.”

Peter Wellikoff of Meridian at the company’s new demo theater in New York City.


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  About the Author

Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at

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  Article Topics

News · Demo · Home Theater · Meridian · Sooloos · All Topics
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