LG’s EM9600 WOLED TV Is Chic, Sleek
LG's cutting edge EM9600 WOLED TV incorporates HD, passive 3D and other state-of-the-art technologies in a package that features minimalist Scandinavian design elements.
It’s not too often that in a trade event built around the concept of style and functionality that you will find a television smack in the middle of the show floor.
At the recently completed Industrial Designers Society of America (IDSA) event in Boston, LG showed the design community how style, cutting-edge technologies and ergonomics can be combined all in one package. According to LG, the design community recognized its soon-to-be-released 55-inch white organic light emitting diode (WOLED) EM9600 television by honoring the product with a Silver IDEA 2012 design award.
Kunpyo Lee, Ph.D, executive vice president/head of corporate design center, LG Electronics, Inc., says the state-of-the-art television is designed to complement the décor of most modern homes. The TV measures just 4mm thick (0.15 inches) and weighs just 10kg (22 pounds). “Our ultimate goal is to [develop] the means to reach [the highest amount of] humans,” he says. “We are a total company that will open you up to more solutions that will work seamlessly together.”
Helping the company to win the design award was its use of carbon-reinforced polymer (CFRP) for the TV’s rear panel, as well as LG’s implementation of its proprietary 4-Color-Pixel and WOLED white, red, green and blue (WRGB) technologies that are backed with white sub-pixels. These technologies are combined with LG’s Color Refiner technology to produce a lightweight, compact television that delivers a 180-degree viewing radius that is bright and colorful.
Another technological element incorporated into the TV beyond the company’s 1920x1080 passive 3D technology is LG’s Magic Remote. Lee says the remote delivers a similar user experience as a Nintendo Wii controller, and because of RF technologies consumers can control their TVs from as far away as “across the street.”
Lee adds that LG is finalizing the WOLED television’s pricing and distribution, and he says that LG is already planning follow-up products to deliver similar impact as the company expects the WOLED to have on the consumer video market.
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Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at email@example.com
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