News

LeisureTech Brings Forte Brand to U.S. via Steren

LeisureTech Electronics, the owners of A-BUS multiroom audio platform that is licensed to Russound and Channel Vision, is bringing its Forte brand of audio products to the U.S. via distributor Steren Electronics.


CE Pro Editors · July 21, 2014

LeisureTech Electronics will no longer just be licensing its A-BUS multiroom audio products to manufacturers in the U.S.

The Australia-based company has announced it will be bringing its well-known Forté Electronics brand of products sold overseas to the U.S. and Canada market via distributor Steren Electronics. Meanwhile, its primary licensees of A-BUS technology, Russound and Channel Vision, will continue as licensees.

“I am delighted to partner with Steren, as they are a company who manufactures quality products and has a strong and trustworthy global brand and their progressive management team understands the new opportunities opening up in the integrator market for A-BUS technology,” says Andrew Goldfinch, managing director of LeisureTech. “With some very exciting new products in our development pipeline, it is time for us to put the distribution of Forté on a more substantial footing. This includes the introduction of the Forté brand to the USA appointing Steren Electronics as our first U.S. and Canadian distributor.”

Meanhile, Goldfinch says the company is expanding its international representation with the appointment of Joe Manning of International Sales in San Diego as its representative for South America, Asia and Oceania. Lastly, in a joint venture with UK distributor Aldous Systems Europe, the company is expanding its current European distribution to include Eastern Europe, the Middle East and Africa with warehousing of product for these markets in the UK.

“They have been extremely successful in identifying markets for Forté products and developing them,” said Goldfinch. “Aldous will establish warehousing in the UK to service the 57 markets in the wider European area.” 

Scott Sylvester, LeisureTech’s U.S. representative, adds, “With the widest range of A-BUS products available, and soon to grow even more, the Forté range will open up many new opportunities for the audio distribution market in the U.S. and Canada. One good example has been the recent growth in demand for audio distribution in MDUs which require cost effective solutions for only one or two rooms. Forté A-BUS modules can deliver efficient one room or up to 50 room solutions that are simple to install and are space and energy efficient.” 

The Forte line includes A-BUS/DIRECT with amplification mounted on the speaker. The Cat 5 cable goes directly to the speakers, the need to pre-cut a hole in the wall is eliminated and installers do not need to carry speaker cable in their trucks. The remote control which includes learning functions, has the appearance of a single-gang keypad, it magnetically docks into a cradle which can be attached to any wall surface.



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