KEF to Sell Through ADI
Ci Series custom products, iQ and C-Series loudspeakers and KHT sat/sub systems will be sold through distribution.
ADI will distribute KEF’s Ci Series custom install products, iQ and C-Series entry-level floorstanding and bookshelf speakers, KEF Home Theater (KHT) sat/sub systems as well as subwoofers and outdoor speakers.
“By offering our audio solutions through ADI, we will have the opportunity to reach a broad range of dealers in the A/V market,” says Jason Caprarola, sales manager at KEF America. “We selected ADI as a national distributor because of their footprint in the marketplace, along with their professionalism and ability to service, support and market our products.”
The KEF product offering available at ADI features a full line of in-ceiling speakers, motorized in-ceiling speakers, in-wall speakers, outdoor speakers, floorstanding speakers, bookshelf speakers, LCR soundbars, wireless technology, complete home theater systems, subwoofers and more.
“The KEF brand is highly respected throughout the industry, and by adding their innovative line of products we are strengthening our A/V offering,” says Doretta Raffio, senior product manager for residential and commercial A/V at ADI. “KEF’s product line includes unique solutions at all prices points, allowing us to service a more diverse group of dealers, including high end custom installers.”
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