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JVC Gains First-Ever THX 4K HDR Certification for Projectors

The JVC Procision Series DLA-NX9 and Reference Series DLA-RS3000 both use Auto Tone Mapping to automatically adjust settings to create the optimum HDR10 image.

JVC Gains First-Ever THX 4K HDR Certification for Projectors
The JVC DLA-NX9 and DLA-RS3000 projectors are each priced at $17,999.95.

CE Pro Editors · January 4, 2019

JVC today announced that two of its home theater projectors, the JVC Procision Series DLA-NX9 and Reference Series DLA-RS3000, have achieved THX 4K HDR Certification, the first display products to do so.

Both models feature JVC’s newest native 4K D-ILA device and the company’s 8K e-shift technology to produce an 8K image on the screen.

According to JVC, content viewed through these projectors sees a substantial improvement in image quality thanks to the projectors' expanded luminance range, wide color gamut, and10-bit gradation. 

“HDR is a significant advancement in picture technology that delivers tangible improvements in image quality,” says Fred Zecha, general manager, Custom Installation Sales, JVCKENWOOD USA Corporation.

“With HDR available in a wide range of products today, THX 4K HDR Certification indicates a product that stands apart from the others and provides consumers with the assurance that their JVC projector will deliver the best possible HDR performance for a truly extraordinary viewing experience.”

Auto Tone Mapping Optimizes HDR

A key feature of the new JVC projectors is the Auto Tone Mapping function, which automatically adjusts settings for the optimum HDR10 image. 

The HDR10 mastering information MaxCLL (Maximum Content Light Level) / MaxFALL (Maximum Frame Average Light Level) varies greatly depending on content, so in order to create the optimum HDR10 experience, it is necessary to set the appropriate brightness settings for each piece of programming, and the Auto Tone Mapping function can automatically adjust settings based on the mastering information. 

Related: What to Expect When 8K and 5G Take Over

In cases where content does not contain mastering information, a fixed value will be set or it can be manually adjusted.

Additionally, JVC says various HDR images with different brightnesses can be viewed optimally without manual adjustment of the settings. 

THX's Rigorous Testing 

According to the company, THX performs hundreds of tests to confirm color accuracy, sharpness, and contrast before awarding its certification.

A larger DCI-P3 color gamut is required for HDR, and THX 4K HDR Certification ensures that a display truly achieves this new color palette with the highest accuracy.

Additionally, 4K HDR displays are evaluated for color and moiré artifacts with full HD and 4K content. Images must match the color, luminance, black levels and gamma seen in the filmmaker’s studio.

“JVC is always at the forefront of delivering emerging technologies, and pushing the boundaries of quality and performance.” ​
— Peter Vasay, THX 

The THX HDR test suite also ensures that even in scenes with multiple sized objects, white levels are produced that meet those expected by editors and colorists in production suites.

“JVC is always at the forefront of delivering emerging technologies, and pushing the boundaries of quality and performance,” states Peter Vasay, SVP of Technology Operations at THX.

“We are amazed at the detail and precision in the picture quality of JVC’s 4K HDR projectors. Whenever we certify a product from JVC, we know we are working with equipment that will truly deliver the artist’s vision.”

The JVC DLA-NX9 and DLA-RS3000 projectors are each priced at $17,999.95.



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  Article Topics


Home Theater · Projectors & Screens · News · Products · 4K · 8K · HDR · HDR10 · JVC · THX · All Topics
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