ISE 2012 Draws 40k A/V Integrators to Amsterdam

Sponsored by Infocomm and CEDIA, Integrated Systems Europe sets new record in ‘economically challenging times.”

ISE 2012 Draws 40k A/V Integrators to Amsterdam
Julie Jacobson · February 6, 2012

Integrated Systems Europe, the trade show for commercial and residential A/V dealers, had another great year in Amsterdam despite Europe’s “economically challenging times,” says marketing director Dan Goldstein in what may be the understatement of the year.

Sponsored by Infocomm and CEDIA, ISE 2012 drew more than 40,000 attendees this year, up more than 15 percent over last year. Exhibit space likewise was up more than 15% from 2011.

Goldstein told us on the second day of the show, “If we can match that growth in attendance, we would be extremely happy.”

It looks like the group is happy indeed. Bookings for 2013 were exceedingly strong during this year’s event.

Dan Goldstein: Residential integration in Europe “is still being driven by high-quality entertainment.”

Goldstein says growth has been fairly consistent across all product categories, but this year the organization added a unified communications area that “filled quickly” with exhibitors, Goldstein says.

Professional audio continues to grow as well, he says, with exhibits up about 20 percent over last year.

Although ISE added a second residential area to the show this year, the event is still skewed to the commercial. And most of the home technology featured at ISE revolves around A/V rather than automation.

Goldstein says that residential integration in Europe “is still being driven by high-quality entertainment.”

There were no home security systems on the show floor, for example, and very little in the way of smart thermostats or integration with the smart grid.

That will come, says Goldstein, but ISE is being cautious to match the growth in exhibitors with the dynamic of attendees.

ISE 2013 is being held Jan. 29 to Jan. 31 in Amsterdam.

  About the Author

Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at [email protected]

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