Mitsubishi Exits Mass-Market Consumer TV Biz
New Visual Solutions group "acquires" certain assets of MDEA, combines consumer and commercial display groups, ends production of consumer TVs smaller than 65".
Mitsubishi is exiting the mass-market consumer display business to focus on bigger screens and commercial applications.
The company is ceasing production of consumer televisions smaller than 65 inches, and blending its residential and commercial display businesses into a new entity called Mitsubishi Electric Visual Solutions America Inc. (MEVSA).
That means the end of the company’s Unisen edge-lit LED TVs with immersive sound technology, although a spokesperson was not immediately available for comment. Mitsubishi announced in March of this year that it would end its LCD HDTV business to focus on larger-screen displays.
Operating out Mitsubishi’s U.S. headquarters in Irvine, Calif., MEVSA is “acquiring certain manufacturing, sales and marketing activities of Mitsubishi Digital Electronics America, Inc.,” the erstwhile consumer-display business unit of Mitsubishi.
With that, Mitsubishi will be paring its residential dealer base.
“Given we have a smaller product line, we’ll be concentrating our sales efforts through a few large accounts and a few distributors,” Mitsubishi spokesperson Mark Scott tells CE Pro. “With 73 inches as our ‘smallest size,’ our customer base is quite focused. We certainly believe there opportunity to grow our business via large screen display devices.”
According to the press release:
Mitsubishi Electric Visual Solutions America will sell a line of professional visual systems products including 3D and 2D home theater front projectors, data wall display systems, projectors, LCD digital signage monitors, and professional industrial and photo printers. The new company will also manufacture and sell large-screen 3D DLP Home Cinema televisions and large-screen 3D LaserVue televisions in sizes 73 inches and above for the consumer marketplace. Mitsubishi Electric has withdrawn from the 65-inch and smaller categories of consumer television products in North America.
MEVSA launches officially on June 1, 2011. The new Website http://www.MEVSA.com currently is redirected to Mitsubishi’s consumer TV site.
CE Pro will keep you posted.
Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at firstname.lastname@example.org
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