Integra Adds to Product Line, Takes on Cabasse Loudspeakers Distribution
The latest business alliance for Integra is its distribution partnership with the French speaker company Cabasse. The distribution agreement started on March 1 and provides dealers access to Cabasse's line of floorstanding and architectural loudspeakers.
Back in early 2012 Gibson Guitar invested into Onkyo Japan and purchased a majority stake of Onkyo USA. A few months later the famed guitar company made a similar investment into the pro and consumer electronics company Teac.
Gibson continued its aggressive business strategies in the CE industry by forming a distribution partnership with Teac’s high-performance audio brand Esoteric during the fall of 2013. This agreement made Integra the distributor for Esoteric in the U.S., Canada and Latin America.
Integra’s latest distribution alliance is with a loudspeaker company, as the popular custom electronics company and Cabasse are entering into a new partnership for the distribution of the Cabasse brand. Under the terms of this partnership, Integra will be the exclusive distributor of the Cabasse loudspeakers line in the United States effectively immediately.
“We are very excited about having Integra represent us and distribute Cabasse products in the US,” says Frédéric Lebreton, international sales director for Cabasse. “Partnering with Integra will help demonstrate our commitment to the U.S. market, with our extensive offering that includes traditional and lifestyle loudspeakers, streaming systems, subwoofers and, of course, our custom integration line. Integra’s strong presence in the U.S., along with a formidable network of representatives and dealers will help us establish our brand in this crowded market.”
Integra’s strong presence in the custom installation market could aid Cabasse’s growth in the competitive American speaker market, and it will help to diversify Integra and Esoteric’s respective lines of electronics, which includes source components, A/V receivers and amplifiers. In 2013 CE Pro reported as part of its annual CE Pro 100 Brand Analysis that approximately 60 percent of the 100 highest-grossing custom install companies used Integra receivers, and about 40 percent used Integra preamplifier/processors.
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Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at email@example.com
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