Inside Meridian’s NYC Showroom, Reference Theater
Meridian encourages dealers to leverage the reference home theater, 10-megapixel projection system in its new New York offices for selling to high-profile clients.
“The goal is to trick you into thinking that you’re watching 35-millimeter film,” Forsythe says. “The thing that always gets me is that about 80 percent of that image we’re creating from the processor, because the projector is 10 megapixels (4096x2400) but Blu-ray is 2 megapixels (1920x1080).”
The sound quality delivered dynamics to match, exemplified by the extreme silence during quiet passages and extreme intensity that made me jump from my seat during one scene in A Christmas Carol. Combined with the attention to detail like chains rattling, floorboards creaking and Scrooge’s labored breathing, the DSP8000s and DSP7200s that comprise the theater’s surround sound complete this powerful package.
That’s why Meridian invites dealers to bring their uber-affluent clients to the headquarters in New York. “The showroom has proven to be a valuable asset to us,” says Robin Bogle of Advanced Home Theater in Miami. “We’ve already used their space to close a high-profile client on Meridian who was otherwise not interested in stepping into a retail store.”
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Arlen Schweiger is managing editor of CE Pro, Commercial Integrator and Security Sales & Integration magazines. Arlen contributes installation features, business profiles, manufacturer news and product reviews. Have a suggestion or a topic you want to read more about? Email Arlen at email@example.com
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