Houzz Landscaping Study Shows Technology Plays Growing Role
Houzz consumer survey reports 18% of homeowners added technology to their landscaping projects, led by TVs, audio, and solar charging stations.
Jason Knott · April 18, 2018
Homeowners want to party outside... using technology... according to the Houzz 2018 Landscaping Survey, which found that over half of homeowners (51 percent) spend more time entertaining outside after completing landscaping projects.
The Houzz survey of 750 consumers also shows technology plays a role in making the yard entertainment-ready.
Of the nearly one in five homeowners (18 percent) who added or upgraded entertainment systems during their landscaping projects, three in five (59 percent) opted for a new television, followed by wired and solar speakers (48 percent and 42 percent, respectively). One in 10 homeowners also added wired and solar charging stations (14 percent and 11 percent, respectively).
Houzz: Tech's Competition for Budget... Furniture
So, what outdoor amenities are integrators competing against for budget dollars?
More than a quarter of homeowners (27 percent) report their usable outdoor area is significantly larger than inside their home.
The study found homeowners invest in a variety of elements during landscaping projects that make their outdoor areas more livable, including ample seating for family and guests with lounge furniture (43 percent), dining furniture (34 percent) and benches (27 percent). The addition of fire pits (38 percent), ceiling fans (15 percent) and patio heaters (14 percent), allow people to entertain outdoors year-round, and new string lights (35 percent) and rugs (14 percent) suggest a focus on exterior ambiance.
Curb Appeal is Part of the Plan
While the majority of outdoor projects take place in the backyard (70 percent), nearly two in five landscaping homeowners (39 percent) update their front yard, and more than a quarter (30 percent) work on side yards.
Homeowners adding or updating elements in the front of their home report that the most important features contributing to curb appeal are beds and borders (41 percent), shrubs (34 percent), and perennials (25 percent). Considering these priorities, it’s no surprise they are also the most popular features installed in front of homes (60 percent, 54 percent and 56 percent, respectively).
The leading reason for homeowners to begin a landscaping project is to improve elements of the outdoor space that have deteriorated or broken down (29 percent). Following a year of unexpected weather patterns, one in ten homeowners (9 percent) report their outdoor projects address damage from harsh weather or natural disasters, including hurricanes (35 percent), rainstorms (26 percent) and drought (24 percent).
Costs for landscaping projects vary widely, with more than half of homeowners (56 percent) who completed their outdoor renovation spending more than $10,000, and nearly one-third of homeowners (32 percent) spending less than $5,000.
More good news for integrators, the study shows that regardless of motivations or budget, the majority of homeowners (67 percent) who complete a landscaping project report they spend more time outside.
This higher engagement usually means higher value will be placed on an integrator's services. Some of the other ways homeowners enjoy their newly upgraded outdoor space include relaxing (62 percent) and gardening (44 percent).
Houzz is a visual platform for home remodeling and design, bringing homeowners and home professionals together. The website has tens of millions of visitors monthly and is the No. 1 home and garden consumer website.
Find Out Why 63% of Integrators Expect Outdoor Business to Grow - CE Pro Download
The outdoor technology market is growing – both the demand from customers and the array of products available. According to our recent CE Pro survey, integrators are taking advantage of this opportunity to grow their businesses. Get your copy of the survey today.
Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at email@example.com
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