HomeSecurityStore.com Closes: Can Niche Security, Home Automation Resellers Survive?
Major online visibility, low prices couldn’t keep HomeSecurityStore.com alive. What’s in store for pioneering online security and smart-home stores?
Low-cost online reseller HomeSecurityStore.com has closed. The popular low-cost provider of home security and home automation systems no longer emblazons its phone number (888-501-7870) across the company Web site.
And if you call the number you get a message indicating the company is closed.
All of the menu items appear to be dead: “Sorry that is not a valid entry. Please try again.”
There are no bankruptcy listings for Home Security Store in the Pacer online legal directory at this time.
A representative at the store’s professional alarm monitoring partner (Alarm Relay), which sells security monitoring for a mere $8.95 per month, confirms that Home Security Store is “no longer around.” But Alarm Relay still remains as a standalone central monitoring station since 1972.
“This has taken a number of manufacturers by surprise including yours truly,” a vendor tells CE Pro. “I and many others always considered them to be rock solid.”
According to HomeSecurityStore.com, the business was founded in Southern California in 1995 and “has grown into a multi-million dollar business.”
The vendor who contacted CE Pro about the store closure says, “If they had troubles, what does that mean for other online retailers?”
Indeed, the mass-market awareness of home security and automation has, ironically, hurt the niche providers, however large they may be. Amazon and virtually all other major online electronics retailers have changed the landscape.
HomeSecurityStore sold such brands as 2Gig, Honeywell, DSC, Interlogix, Elk, iSmartAlarm. Kwikset, Channel Vision and Nexia.
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Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at firstname.lastname@example.org
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