Spectacular $3.5M Laser Show Breaks Guinness World Record in Vegas
Laser specialist ER Productions Breaks Guinness World Records with $3.5M laser show in Las Vegas, featuring 314 individual lasers emitting 1,377 watts of power.
Jason Knott · November 22, 2017
The next time one of your clients wants a fiber optic starfield ceiling for their home theater, try upselling them to a laser show. In an industry known for wowing their clients, laser specialist ER Productions might have topped them all. The British company earned a Guinness World Records title for the Largest Laser Show with a spectacular display in Las Vegas, Nevada, on November 18.
Over 13 tons of equipment valued at approximately $3.5 million – including 11km of cable – was used during the 30-minute showcase. During the crucial seven-minute, record-breaking closing sequence, 314 individual laser fixtures producing an enormous 1,377 watts of laser power lit up the Nevada skyline.
Held at the Las Vegas Convention Center during Live Design International, a 100m x 15m termination wall was erected due to its proximity to the McCarran International Airport to ensure that no lasers affected aircraft using the popular airport.
The laser show took weeks to design and 72 hours to set up for the world record attempt. Laser fixtures from ER Productions’ U.S. base in Las Vegas were used to beat the unofficial world record set by the company back in 2016.
ER Productions held the 30-minute laser showcase to celebrate its tenth anniversary. In the past decade, the award-winning firm has designed laser systems and shows for clients across the events, advertising, television and music industries, with recent clients including Calvin Harris, America’s Got Talent, Chemical Brothers, The X Factor, Metallica, Jaguar Land Rover, Katy Perry and former One Direction singer Zayn Malik.
Official World Record Certified
Guinness World Records official adjudicator Sofia Greenacre says, “I’m pleased to confirm that ER Productions did indeed manage to set a new Guinness World Records title for the Largest Laser Show, which now stands at 314 lasers. My congratulations go out to all those who took part.”
Ryan Hagan, co-founder of ER Productions, says: “We are delighted to celebrate our tenth anniversary with such an incredible laser show and by making our way into the Guinness World Records books. We’ve worked with many fantastic companies, events, and performers throughout the years but creating such a memorable showcase, that celebrates all we have achieved in the laser industry, has been a real highlight.”
Marc Webber, co-founder of ER Productions, comments, “It’s an incredibly proud moment for the entire ER Productions team and for me, a decade since founding the company. As the home of our U.S. headquarters, Las Vegas is a special place for us and now it will hold even greater significance in what we hope will be a long future designing and supplying innovative laser solutions.”
ER’s Andrew Turner, who designed the show with Lawrence Wright, general manager of ER Productions U.S., comments: “We were lucky enough to have three fantastic stage structures courtesy of AG Productions to rig lasers to, which helped us increase the fixture numbers exponentially. From a design perspective, the music was key. As a company, we’ve worked with so many great artists across a wide range of music genres – we wanted to incorporate a variety of programming techniques into the design to illustrate how lasers can be used in different contexts.”
Turner and Wright used a combination of ER’s proprietary lasers in the show, which included blue Burstbox fixtures, Beambursts, BB3s and Laserblades. The rig was completed with some of the company’s newly launched fixtures, including Storm, Lynx and Kinekt units, which were brought to market in 2017. The show was controlled centrally from front-of-house using three Road Hog 4 consoles and Beyond laser software. The soundtrack to the largest laser light show was provided by British DJ Damian Gee.
David Johnson, managing director of Live Design International, concludes: “We were very excited to be part of this historic event. It is not often that you can host an official Guinness World Records title attempt, with an award-winning laser production company. We know that people will be talking about this experience for years to come.”
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Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at email@example.com
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