Gaming Company Razer Acquires THX
The lifestyle brand for gamers has purchased the majority of THX's assets and added several of its personnel to the company.
THX will continue to operate as an independent entity under its own management and apart from the ongoing business of its parent company. Financial details of the transaction were not disclosed.
The acquisition follows an active growth period for THX, which in recent months included an expansion of its certification program to live entertainment and concert experiences.
Under the new ownership, THX will maintain its core mission—to provide quality entertainment experiences in the cinema, in the home and on the go—while simultaneously expanding into new categories in order to address evolving consumer needs.
"For over 30 years, THX has maintained a proud legacy of being one of the leaders in audio technology and certification worldwide," says Laurie Fincham, senior vice president of audio research and development at THX.
“With their focus on quality, design and innovation, Razer supports our vision to optimize and deliver the best audiovisual experiences to audiences worldwide.”
Commenting on the acquisition, Razer co-founder and CEO Min-Liang Tan states that both companies share the same commitment to quality, and the commitment will help to grow THX on a global level.
“Razer has a vision for innovation at every level of entertainment-- a vision which THX has championed since its inception more than 30 years ago," says Tan.
"This acquisition will allow us to reinforce Razer’s leadership in gaming and extend the brand into broader areas of entertainment, while at the same time empowering THX to develop into a global powerhouse, independently.”
THX certification programs are designed to provide the public assurances of uncompromised quality, as well as best-in-class performance and consistency in order to faithfully deliver the artist’s vision to audiences around the globe.
The THX certification program has expanded to audio electronics, non-Internet-connected speakers, TVs, projectors, automotive audio systems and live entertainment.
In the near future, THX will focus on the expansion of its current certification program to include new technologies such as immersive audio and HDR, and the introduction of whole new programs, such as headphone certification, augmented reality and virtual reality experiences and their enabling devices.
“Our focus has always been on ensuring that anyone can experience high quality entertainment, regardless of their medium of choice. With Razer, we can now continue to strengthen our core lines of business while delivering excellence for our customers’ ever-changing needs,” adds Ty Ahmad-Taylor, CEO of THX.
“As a standalone company, THX will work with Razer but will primarily continue to service our partners in the industry in order to deliver great products to consumers.”
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Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at email@example.com
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