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Focal Merges with Naim Audio

Merger creates new company, Focal & Co, that will own and manage Focal and Naim as independent brands.

Steve Crowe · August 19, 2011
Will the two R&D/design teams stay separate?
R&D is an area where we can pool our efforts to create something which is better than the sum of its parts. Both brands have outstanding R&D teams, which will continue to work as separate teams – with joint technology groups set up to look at big picture projects.

Any concerns about diluting the quality of the Naim/Focal brand/losing customers?
No. We are committed to running the two brands independently, so there will be no change to the customer’s experience of either brand.

What would you say to the loyalists of the brands who are concerned that their beloved brand will change?
I would assure them that we would do nothing to damage the unique qualities of either brand and we are committed to proving that to them over the coming months and years.

Will the distributors/retailers be encouraged/forced to stock both brands?
No. Arrangements stay as they are now. But we would be happy to have the conversation if any distributor asked.

What is the geographical split for Naim and Focal’s sales?
Focal – 70% export – Europe, Asia, North America
Naim – 60% export – Europe, Asia, America

What are your immediate plans for Focal and Naim? Are there any imminent product launches?
Naim will be launching two significant new products before Christmas. Focal’s imminent launches are:

  • Bird, a complete and autonomous system with wireless functionality, affordable, simple and stunning
  • XS Book a 2.0 Multimedia reference system
  • Spirit One the first step to Focal in the world of headphones

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  About the Author

Steve Crowe has been writing about technology since 2008. He lives in Belchertown, MA with his wife and daughter. Have a suggestion or a topic you want to read more about? Email Steve at

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  Article Topics

Speakers · News · Naim Audio · All Topics
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