Everything You Need to Know About 3D

Free Webinar on March 31 will outline sales and installation needs for 3D, including displays, sources, receivers and cabling.

Everything You Need to Know About 3D
Jason Knott · March 19, 2010

Why now? It’s a question many integrators are asking.

We all know 3D first burst onto the scene way back in the 1950s. So why, all of a sudden, is 3D the “must-have” technology integrators should be offering to clients? It can’t all be due to the success of one hit movie?

“The reason the launch is coming now is that the technology has finally matured to the point where homeowners can experience a high-quality HD 3D image in their home theaters,” says Arturo Jordan, product planning manager for the home division at Sony. “The older methods just couldn’t do it.”

Manufacturers like Sony are banking on strong demand from consumers for the technology. That’s why there is a strong marketing push taking place for 3D. In order to sell it and install it effectively, dealers need to understand the equipment needs, including displays, sources, receivers, glasses and cabling. They also need to understand there are different 3D technologies for flat panels vs. projectors, even differences with LCDs vs. plasmas, and be able to simplify the technology for clients.

CE Pro and Jordan will answer all your questions during a free one-hour Webinar called “Everything You Need to Know About 3D” on Wednesday, March 31 at 2 p.m. EST.

Some of the topics of discussion will include:

  • Which technology should you recommend? What are the strengths and weaknesses?
  • What are the minimum system requirements for sources, receivers and cables?
  • Is HDMI 1.4 necessary?
  • What other accessories can you sell?
  • How will you demo 3D? What content should you use?
  • What upselling techniques might be effective?
  • When will the 3D flat panels and projectors start becoming available? Will they have margins for custom installers?

  About the Author

Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at [email protected]

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  Article Topics

News · 3D · Sony · All Topics
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