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Eureka! Home Control a Reality ‘Thanks to Verizon’

Verizon’s ad features every platitude in the home control book, from tired graphics to all those overused terms we’ve grown to despise.


Thanks, Verizon, we couldn't do it without you.
Julie Jacobson · December 30, 2010

Verizon will never make it in the home automation business. Not for lack of a good partner in 4Home/Motorola but because the telecom giant begins its publicity video with this voice over:

“The home of the future is today. Imagine ….”

Oy!

Did some high-priced ad executive really have a Eureka! moment when those clever ideas sprang to mind?

Verizon’s ad features every platitude in the home control book, from tired graphics to all those overused terms we’ve grown to despise.

That futuristic dream of controlling the thermostat remotely?

“Imagine no longer. Thanks to Verizon ….”

Apparently, all of that silly nonsense that people have been spewing about home automation over the years is finally making sense, because: “Verizon makes the connected home a reality and puts you in control.”

Thankfully, there’s not a single mention of the Jetsons in the campaign.

I should hope not because the Jetsons probably wouldn’t “please wait” five seconds for the temperature to load, as it does in the Verizon demo.

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Check out the video, “Connected Home is Now a Reality—Thanks to Verizon,” below.

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  About the Author

Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson Email Julie at julie.jacobson@emeraldexpo.com

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  Article Topics


Blogs · 4home · Verizon · All Topics
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