Elan’s New g! Control System is ‘Biggest Product Introduction Ever’

Home Automation and multiroom A/V system blends the best of Elan and HomeLogic, with unified interfaces including on-screen display; starting price points are 'in the ballpark' of Control4 and Crestron Prodigy

Julie Jacobson · December 18, 2009

Elan Home Systems, a pioneer in home controls, is totally revamping its line of home automation and multiroom A/V products in a roll-out that is “history in the making,” says Paul Starkey, VP sales and marketing.

The details cannot be revealed just yet, but CE Pro had an in-depth preview of the product and we can vouch for Starkey’s assessment that “It’s the biggest product introduction ever for our company.”

The new line, called “g!”, is a perfect blend of Elan and HomeLogic, the progressive developer of IP-based control systems acquired by Elan in 2007.

Until now, the two companies generally operated in their own worlds, with much of the innovation – like cool new GUIs—coming from HomeLogic. In the new g! line, the graphics are elegant and consistent across a variety of interfaces, including an Ole-like OLED display, iPhone, PC, new touchscreens, and some surprising new form factors that definitely bring Elan up to date in the style, mobility and IP departments.

And, yes, the g! comes with Elan’s first on-screen display for controlling the system via the television.

Not only is the new system stylish, it is also more modular in design than legacy Elan products. That means it makes sense for virtually any installation, “from single-room to large-scale mansion-level,” Starkey says.

We won’t divulge pricing here, but suffice it to say that g! can be competitive with some of the other affordable systems on the market—“in the ballpark” of Control4 and Crestron Prodigy, says Starkey.

Integrators could put together a decent multiroom system for less than $5,000.

The product line will launch in phases in 2010, with the software available on April 1. The software works with legacy Elan and HomeLogic systems so it can be deployed in existing projects.

The rest of g! will be available by September 2010.

Currently, 20 dealers (the g! 20) are beta-testing the system, according to Starkey.

In the meantime, Elan is planning a lively online launch on January 1, with games and prizes. By the end of today, you can register on the g! teaser site .

Check on new year’s eve for all of the details.

Graphics are unified throughout the new family of Elan g! interfaces—these are just some of them


Register at later today to get your g! game on

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  About the Author

Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at

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  Article Topics

News · Elan · Elan g · All Topics
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