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Nortek AVC Group Consolidates Elan, Niles, Xantech Reps

Nortek's Audio Video Control group pares down reps from 45 to 15; new batch will rep all AVC lines including Elan, Niles, Xantech, Sunfire and Aton. Brands to maintain separate identities.

Elan, Niles, Xantech, Aton and Sunfire will all be represented by 15 independent reps.
Julie Jacobson · August 29, 2011
Niles president Mike “Sparky” Detmer says his company “has almost from day 1” utilized independent reps.

“It’s always been a model that’s suited us,” he says. “I think it’s a model that is very appropriate for the custom installation industry because reps have tried to carry a mixed bag and serve lots of different channels. They also are able to get to regional distributors.”

During a teleconference with CE Pro, Terry, Detmer, Elan president Paul Starkey and Xantech president Graham Hallett all expressed regrets for having to eliminate some long-time reps.

“We’ve had a rep organization since 1992,” says Elan president Paul Starkey. “I think about one-half of our reps have been with us since the beginning.”

One rep, New Age Marketing in Texas, has carried Elan for a mere four years, but the organization is lucky enough to keep the line in the AVC reorg. President Robert “Rabbitt” Blake tells CE Pro he is “incredibly honored” to represent the entire AVC line. New Age already represents Elan, Aton and Sunfire, and the group will now bring on Xantech and Niles.

“Each [brand] has a rich history of leading edge technology,” Blake says. “Chances like this do not come along very often, if at all.”

And the AVC Reps Are …

The new independent sales reps for all AVC brands are:

  • Audio Associates Corporation (South Plainfield, NJ)
  • Electronic Marketing Associates (Raytown, MO)
  • High-Tech Network (Smyrna, GA)
  • Market Share Inc. (Bellevue, WA)
  • New Age Marketing (Manvel, TX)
  • ProMark Marketing (Santa Clarita, CA)
  • RS Pro Sales, LLC (Cincinnati, OH)
  • SLAMCO (Chanhassen, MN)
  • Sound Tech Marketing (Golden, CO)
  • Tandem Marketing, Inc. (Elk Grove Village, IL)
  • The Jarmac Group (Taunton, MA)
  • TWC Michigan, Inc. (Trenton, MI)
  • Zone Pacific Sales (Sacramento, CA)

RELATED: AVC Group Articles
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  About the Author

Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson Email Julie at julie.jacobson@emeraldexpo.com

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  Article Topics

News · Elan · Linear · Niles · Nortek · Reps · Sunfire · All Topics
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