DR Horton, KB Homes: How Big Production Builders Deploy Smart-Home Technology Today
Mass-market DIY home automation systems work for production homes, but should be deployed with ‘white-glove’ service, and supported after the fact: ‘Connected Home’ panel with DR Horton and KB Homes
During Schneider Electric's Innovation Summit North America in Atlanta, builders discussed how they deploy smart home technology in the homes they construct, and how they remain largely bullish on the residential market for 2019.
According to one session titled, "Building the Connect Home Today," moderated by Rich Korthauer, vice president of Schneider Electric’s Final Distribution Business, builders said they are continuing to adopt lifestyle-enhancing smart home devices.
Korthauer cited research statistics that project an installed base of some 40 million smart thermostats in North American homes by 2020, with more than 4.5 million smart meters shipped in that same time frame. “This isn’t a matter of wait and see. Homes are being connected,” he said.
The builders describe a strong construction backlog, with the pool of homebuyers now including lots of Millennials — and single females among them — who seek residences in suburbs with easy access to urban centers.
And while most homebuyers today may not understand much about the underlying technology behind smart devices, they most certainly expect to see it deployed in new residences.
“What has changed today is really the onslaught of the iPhone and Android in the consumer’s hand and the ability to easily open a box and things intuitively work for people,” explained Conlon.
“That is what is starting to happen, and as these devices are beginning to talk one another and things begin to automate, we can really start to take advantage of some of these things.”
The devices are fueling expectations from the customer who desires more system compatibility with their voice assistant. Voice assistants, he said, are proving to be a great enabler of home automation functionality without having to utilize apps.
Prioritize White Glove Service
In recent years KB Home has experimented with offering base packages of connected home devices and related technologies, and in the process learned a very important lesson: Don’t expect to applaud the consumer on their purchase and be done with the sale — not if ensuring their ultimate satisfaction is a tenet your company aspires to.
“We learned if we go to the customer and say, ‘Here is your package, congratulations on the house, good luck with it,’ that’s not going to work. What we needed was a white glove service that comes to the home after they have Internet connected,” Atalla explained.
Leaving the consumer to fend for themselves to connect and integrate the devices is a recipe for much frustration.
Providing a follow-up service to assist consumers “creates an uplift in terms of people’s engagement with their system,” Atalla said. “We feel that kind of third-party integration after moving in is very important.”
Conlon also stressed the same point, stating connected devices are not necessarily intuitive for most consumers. You can expect they will need assistance in not just connecting the devices but also helping them become familiar with the various automation functionalities.
Low-voltage integrators and electricians would be wise to stay clear of participating in a home automation program that does not include personized, follow-up servicing, Conlon said.
“There is no smart home program that is going to succeed without a white glove service. Period. End of discussion,” he said, adamantly. “Don’t do it via video. Don’t expect them to find it on YouTube. You have got to have somebody in their home with their devices showing them how to do it.”
DR Horton Creates Base Packages for all Homes
Similar to KB Home, DR Horton has recently moved headlong into promoting the connected home as a mainstay of its sales and marketing program.
Each of the 62,000 homes the company built this year included a base package containing a suite of smart home products: Qolsys IQ2 panel, Alarm.com platform, Honeywell T6 Pro Z-Wave thermostat, Amazon Echo and Echo Dot, Kwikset SmartCode 888 door lock, Eaton Z-Wave lighting control switch and Skybell smart video doorbell.
Conlon said the firm examined the idea of devising an all voice assistant-controlled offering, but that idea was eschewed due to potential privacy concerns by some consumers.
“We did not want to waste money on something that isn’t going to have them feel good about their home-buying experience. And so what we needed first and foremost was a software platform that was going to control everything,” he said.
“[W]e absolutely wanted to ensure that it was going to take place on one screen, on one app, everything could talk to each other without having to have any additional communicators or translators put into the home.”
(To view exclusive sessions and highlights from the Innovation Summit, go here. This includes an enlightening keynote address by Schneider Electric CEO Jean-Pascal Tricoire expressing his views on the state of the digital economy and its influences on business. Registration is required.)
This article originally appeared on our sister publication, Security Sales & Integration.
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Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Rodney Bosch is an editor for CE Pro sister publication Security Sales & Integration. Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician. Have a suggestion or a topic you want to read more about? Email Rodney at firstname.lastname@example.org
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