Digital Projection Raises Bar on 3D, LED Projectors
At CEDIA Expo 2012, Digital Projection International showed high-lumens output of its HIGHlite 330-3D and dVision LED projectors.
Digital Projection International (DP) tried out a new booth layout during InfoComm 2012 in Las Vegas, putting all of its projectors out in the open to beam onto more than a dozen screens. It was a calculated risk, because there was no hiding it if the projectors weren’t bright enough to do their job under the high ambient light conditions.
That was for commercial applications, but director of marketing Michael Bridwell and company put on a similar display for CEDIA Expo 2012. Being a residential tradeshow, DP also had a couple of dedicated dark theater rooms in its exhibit, but the point got across with several screens still out in the open - including a giant 214-inch centerpiece from Stewart Filmscreen, surrounded by others from DNP.
“We’re having that ambient light discussion with dealers like we did at InfoComm,” says Bridwell. “Some of the guys here are picking up light commercial jobs, but this is the first time the entire channel has gotten to see this layout.”
There was good reason for DP to use the ambient light angle, as it was demonstrating new products with increased brightness across the board. Two highlights in the booth were the HIGHlite 330-3D and the dVision LED projectors, which were both being featured in the dedicated rooms as well.
While the company’s reference Titan 3D model that runs upwards of almost $90,000 handled the big Stewart screen, the HIGHlite 330 was being shown off as a unit that delivers high-brightness 3D from a 3-chip projector for a fraction of the cost. More as a counterpart to the lower-rung Titan models, the 330 is priced at $29,995, or about 60 percent of the cost of an entry-level Titan, while being able to out a 3D mode of 2,900-3,000 lumens and 4,500 lumens for 2D (the HIGHlite 660 version goes up to a whopping 8,000 lumens).
“It’s our first 3-chip 3D-enabled unit in a single-chip price point,” notes Bridwell. The 330 was in one of the theater rooms, serving up beautiful, inky-colored 3D and 2D imagery.
Another stunner at DP’s booth was its dVision LED model, which is already selling and features the same chassis as its innovative dVision Scope (shown below) that natively switches from 16:9 to 2.35:1 without the use of an anamorphic lens.
The Scope and the LED projectors were pulling double duty in the dedicated theater room, taking turns in the starring projector role of the demo. DP’s entire lineup of LED models (priced between $12,995 and $39,995) received a boost in brightness, and the dVision LED until tops the line with 1,100 lumens - to go with LED’s other benefits, such as a 60,000-hour lifespan. All in all, between the message of its out-in-the-open screen setup, its dedicated 3D theater and its more powerful LED option, DP used CEDIA to deliver plenty of bright ideas to attendees.
For more CEDIA Expo 2012 coverage visit www.cepro.com/cedianews.
Digital Projection’s CEDIA Expo 2012 booth
Digital Projection dVision Scope Projector
Digital Projection crew at CEDIA Expo 2012
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Arlen Schweiger is managing editor of CE Pro, Commercial Integrator and Security Sales & Integration magazines. Arlen contributes installation features, business profiles, manufacturer news and product reviews. Have a suggestion or a topic you want to read more about? Email Arlen at firstname.lastname@example.org
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