Digital Projection Loses Double-Stack Titan Job ... to Itself
Amsterdam’s RAI convention center specs four double-stacked Titan Super Quad projectors from Digital Projection, but decides single 20,000-lumen projectors are bright enough.
Julie Jacobson · May 17, 2013
Bad news: RAI realized they didn’t need the double-stacks because single projectors are bright enough.
That’s right, Digital Projection won a peach job at RAI just in time for ISE 2013 in January of this year. The company was to install four double-stacked Titans for a very bright, open area of the convention center.
The Super Quad is the “most compact 20,000 lumen projector on the market,” according to Nick Cottiss, director of international sales and marketing for DP.
Why didn’t RAI just use Barco’s HDQ-2K40 projectors instead? With their 40,000 lumens, the projectors would not require double stacks.
“Because they’re the size of a small vehicle,” says Cottiss of the 210kg (463 lb) Barco beasts.
By contrast a DP 20,000-lumen Super Quad weighs just 39kg (86 lb.). A double stack provides 40,000 lumens and weighs in at 78kg (172 lb) – about one-third the weight of a single Barco.
Unfortunately (kind of), once the first row of projectors was installed at RAI, the project managers were blown away by the brightness and decided they didn’t need a second row.
“We lost the sale of four units but it’s still our product,” Cottiss says.
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Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson Email Julie at firstname.lastname@example.org
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