Denon, Marantz Add DTS Virtual:X to Select AV Receivers
DTS, a subsidiary of Xperi Corporation, is partnering with Sound United to incorporate DTS Virtual:X into select Denon and Marantz receivers.
Through the firmware updates integrators can provide their clients with the ability to experience immersive surround sound without having to add height and rear speakers to their A/V systems, according to Xperi.
"We are excited to partner with the Denon and Marantz brands to integrate DTS Virtual:X technology in A/V receivers for the first time," says Joanna Skrdlant, general manager, home audio, Xperi. "DTS Virtual:X technology provides consumers an immersive sound experience even if they only attach stereo, 5.1 or 7.1 speakers to their A/V receivers. Our partnership with these legendary brands reinforces our continued commitment to deliver consumers premium sound in the comfort of their home."
DTS Virtual:X Benefits Majority of A/V Systems
Citing its own research, Xperi states that fewer than 30 percent of consumers who purchase multichannel A/V receivers connect the height speakers, and fewer than 48 percent of consumers connect the rear-surround speakers.
Through its Virtual:X technology, which can be added to A/V receivers, DTS says consumers can experience the benefits of immersive audio without having to utilize height and rear-surround speakers.
Richard Velazquez, global head of Denon, says the addition of DTS Virtual: X to select Denon products proves the commitment the brand is making to new technologies.
"We are proud to announce that our customers will now be able to update select A/V receivers to incorporate DTS Virtual:X technology," notes Velazquez. "It proves our constant mission to offer brand new technologies to existing products, adding value to our trusted customers."
Denon and Marantz point out these products will have the DTS Virtual:X firmware update available for upgrade:
- Denon AVR-S730H
- Denon AVR-S930H
- Denon AVR-X1400H
- Denon AVR-X2400H
- Denon AVR-X3400H
- Marantz NR1608
- Marantz SR5012
Denon, Marantz and Xperi add there will be more Denon DTS:X and Marantz DTS:X model announcements in the winter of 2018.
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Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at firstname.lastname@example.org
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