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Consumer Viewing of Online Video Doubles

Parks Associates consumers are watching more online content than ever.


Robert Archer · November 12, 2009

Thanks impart to YouTube, Hulu and Netflix, consumers are now watching more online content than ever, according to Parks Associates.

The “Broadband, Communications and Entertainment Bundles” study finds that the number of U.S. broadband households watching video via the Internet has doubled since 2008.

More than 25 million U.S. broadband households are regularly watching full-length TV shows online, while more than 20 million watch movies online. “Close to 40 percent of broadband households today watch full-length television shows over the Internet.” says Jayant Dasari, research analyst, Parks Associates.

“Enabling access to content anytime through any broadband-enabled device will be a significant challenge for service providers. However, broadband video opens new revenue channels and opportunities to upgrade subscribers into higher tiers of services.”

The next step, according to Dasari, is for content owners and distributors to come to a consensus on business models to monetize consumer interest.



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  About the Author

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at robert.archer@emeraldexpo.com

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  Article Topics


News · Hulu · IPTV · Netflix · Parks Associates · Research · YouTube · All Topics
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