Confirmed: Peq Home Automation Will Sell at Best Buy with Icontrol Service

SmartHome Ventures, developer of the new Peq smart home systems confirms product will launch through Best Buy on Aug. 31 and that it uses cloud services from Icontrol Networks.

Powered by iControl, Peq home automation will launch at Best Buy on Aug. 31.
Julie Jacobson · August 18, 2014

The “big” announcement about Peq home automation landed today. It doesn’t say much more than what we’ve already written (less actually), but the manufacturer SmartHome Ventures does confirm the system will be available at select Best Buy stores and on August 31. And, yes, it is still $9.99 per month, as we reported.

The company also confirms that Peq utilizes the cloud service of Icontrol Networks, which also powers ADT Pulse and offerings from virtually all of the major cable companies including Comcast/Xfinity, Time Warner Cable and Cox Communications.

As an Icontrol partner, SmartHome’s Peq system can (theoretically) integrate with any of the products and services developed for Icontrol’s OpenHome platform, including multiple ZigBee, Z-Wave and IP-communicating devices such as door locks, thermostats, lighting controls, sensors and cameras. Icontrol also dishes up apps from service providers such as Flixster, Mapqust, Tunein and The Weather Channel.

We say “theoretically” because Peq does not appear to support Z-Wave at this time, and it can choose to support or not support any devices in the OpeHome portfolio.

We have already reported that the ZigBee devices Peq is selling (thermostat, sensors, light and appliance modules) are made by CentraLite and already part of the OpenHome platform.

That’s pretty much all we get from today’s news.

Under the headline “How Peq Works,” we get this:

Getting started with Peq is easy. Customers begin by purchasing a Peq starter kit for $119.99, which includes a Peq hub for connectivity, and one Peq door & window sensor.  Customers can then customize their Peq system according to their unique needs by choosing from a variety of devices including the Peq camera, smart thermostat, light and appliance modules, motion sensor, water sensor and carbon monoxide detector.  All are designed for easy installation and activation, with no technical knowledge required. A typical customer can set up the system in less than 30 minutes. …

All devices are interoperable, and managed through a single, user-friendly app. In addition to being able to monitor and manage their home from their smartphone, tablet or PC, P?Q’s monthly service allows customers to:

—Easily create simple yet powerful custom rules that personalize their service, making it simple to tell devices when to turn on or off, how to interact with each other and when and how to contact the end user via e-mail or text message

—Stream live video to their smartphone, tablet or computer and record and store video clips and pictures either on demand or based on triggering events such as motion or the opening of a door. …

SmartHome Ventures says Best Buy executives are not available for comment. That, of course, would be the really big story. I’m sticking with my original assessment that Peq will be simply another automation product that Best Buy will carry, along with Revolv and others, in its stores and online.
RELATED: Meet SmartHome Ventures, The Startup Behind Peq Home Automation

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  About the Author

Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson Email Julie at

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  Article Topics

News · Best Buy · Peq · SmartHome Ventures · All Topics
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