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CEDIA Q&A: UL Previews 4K A/V Interface Cable Performance Verification Program

UL discusses its 4K A/V Interface Cable Performance Verification Program for CEDIA Expo 2015, which covers 10.2 Gbps and 18 Gbps cables.

CE Pro Editors · October 12, 2015
CEDIA Expo 2015 is taking place this week. CE Pro talked to Keith Sin, Marketing Manager for UL LLC, about the company’s plans for the show in booth #1104. For information on becoming a dealer, contact or (847) 272-8800.

Q. What would you say to dealers who are already familiar with your product line? A. UL has its first performance verification program for 4K A/V interface cable which help differentiate your cables from other players. A globally recognized and trusted UL Mark on your cables provides your customers confidence and peace of mind regarding the quality of the cables they purchase. The types of cables currently covered in the program includes 10.2 Gbps and 18 Gbps.

The primary program benefits include:

  • The first comprehensive follow-up and market surveillance program of its kind for these products, helps insure a healthy and ongoing compliant supply chain and fair competition in the marketplace
  • Cables distinguished with an industry recognized and trusted UL Performance Verification Mark
  • Sophisticated electrical performance test requirements that ensure integrity of high speed signal transmission
  • Unmatched, well-proven anti-counterfeiting program
  • Increase confidence and peace of mind of end users, retailers, installers and brand owners on the product quality
  • The holographic label system sets UL apart by establishing a unique identifier for customs, regulators, buyers, retailers, and users.

Q. If an integrator stops by your booth with only 5 minutes to spare, what’s the one product he should examine or one question he should ask? A. How UL’s 4K Cable Performance Verification can help address my need/problem on HDMI cable?

Q. What are your course offerings at CEDIA? A. In addition to our booth at the upcoming CEDIA exhibition, UL will hold a seminar at Trinity 7 on Friday, Oct.16 from 2:30-4:00 p.m. Our project manager for UL’s Performance Verification Program for 4K Interface Cables, as well as experts from the University of New Hampshire – InterOperability Laboratory (UNH-IOL) will host the seminar. Hereunder is the details:

Date: Oct. 16 Time: 2:30 – 4:00p.m. Venue: Trinity 7, Omni Hotel Topic: Performance & Reliability Solutions of High Speed Digital Audio/Video Interface Cable

Q. Think of your closest competitor (company or product). What is one thing you do offer that they don’t? Please be specific. A. UL 4K program is the only performance verification program available in the market currently that integrate various measures along the supply chain to ensure ongoing compliance of the transmission performance of the “Verified” cable. The program not only offers product differentiation and upsale opportunities through the globally recognized and trust UL mark, but also it provides a tool for stakeholders along the entire supply chain to manage possible risk arise due to more demanding display technology up-and-coming.

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