CE Pro of the Week: Scott Fuelling, Phoenix Unequaled Home Entertainment

Learn why this farmer-turned-integrator emphasizes system engineering and documentation.

Tom LeBlanc · July 9, 2010

Scott Fuelling, president, Phoenix Unequaled Home Entertainment

Each week, we aim to provide an informative - yet colorful - profile of one of your fellow CE pros. Interested in being featured yourself? See below.

How would you use Twitter to describe what your company does (140 character limit)?

Phoenix is a custom residential electronics integration company.  We specialize in the design, sales, installation and service of all residential electronic systems.

After you complete a project, what do you think your typical client tells his friend about the experience?

“Phoenix was professional in every aspect of the process.  The fact is they enjoy the systems we installed and found them to be very intuitive to use.  The overall service Phoenix provided was above and beyond what we have experienced in the past from any service company.”

Phoenix Unequaled Home Entertainment
  • Principal: Scott Fuelling, president
  • Location: Memphis, Tenn. (three distinct showroom areas, plus audio/video & control throughout the entire facility)
  • Web site:
  • Years in Business: 16
  • Number of employees: 18
  • Residential/Commercial Split: 95%/5%
  • Number of 2009 Installations: 45
  • Top 3 Brands: Control4, Savant, Meridian

What can CE pros learn from your company to make them think differently and run their business better?

Phoenix has always been an engineering company first. Once we meet with our clients, we design a solution based on all aspects of their needs. It is important to listen to what your customer tells you and pay attention to the details that may seem minor to you, but are very important to them. 

Referrals have been the mainstay of our success and we have earned each one individually based on a positive customer experience. Treat every client as the most important client you have.

What trade tip can you offer your fellow CE pros?

Document your installations thoroughly.  You will be surprised how many times it will help you in the future.

What’s the wildest request you’ve ever had for an installation?

Automated toilets


The customer wanted to have the ability to flush toilets in the home without going to each bathroom on his command. We worked with a commercial plumbing contractor and by modifying an automatic flush system, we were able to give him touchscreen command of each toilet in his house. 

Yeah, I know it’s weird.

What is your 3D strategy and do you think the technology will live up to the hype? 

If our clients truly have an interest in 3D, we help them make the choice that will best serve their needs — whether it is a Mechdyne 3D server connected to a Digital Projection Titan 3D reference projector, a more modest system such as a Samsung flat-panel system or anything in between.

We believe 3D will definitely be part of a long term home entertainment strategy, but we do not believe everything will be moved to 3D in the foreseeable future.

What is your absolute favorite piece of audio demo material?

Actually, it’s a tie between two.

The Godsmack Changes DVD, “Batalla de Los Tambores” chapter as it is dynamic, offers a solid surround listening experience and I have had many professionals listen to it and buy expensive systems while asking me to get them a copy of the DVD. 

The Pink Floyd Dark Side of the Moon SACD is a classic and recognizable by pretty much everyone. When played on a solid system, the listener tends to have a much different experience than they have had in the past.  They remember this and it provides opportunity for implementing better audio gear into the design.

What is your absolute favorite piece of video demo material?

I also have two video selections. 

The Eagles Farewell 1 Tour: Live from Melbourne, as it is also immediately recognizable and provides a very solid audio experience with the video. 

I am also still partial to The Fifth Element chapter 24, which offers excellent audio with the subtleties of the vocal range plus a quick transition to a full action/adventure scene.

What is something most people don’t know about you?

I grew up on a farm in central Illinois and was active in 4-H for over 10 years (although I leaned toward electives based in electricity, electronics and photography).

Want to be a CE Pro of the Week? .(JavaScript must be enabled to view this email address) with “CE Pro of the Week” in the subject line and I’ll ask you some questions.

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  About the Author

Tom has been covering consumer electronics for six years. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Now, as senior writer/technology editor of CE Pro magazine since 2003, he dabbles in all departments and offers expertise in marketing. Have a suggestion or a topic you want to read more about? Email Tom at

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  Article Topics

News · CE Profiles · 3D · CE Pro of the Week · Demo · Installation · All Topics
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