CE Pro 100 Brand Analysis: Furniture

Salamander, BDI lead the way in the most used furniture brands in the 2014 CE Pro 100 Brand Analysis.

Discover the top 5 furniture brands from the CE Pro 100 brand analysis. (Salamander Chameleon Collection shown above)
Robert Archer · June 4, 2014

In this comprehensive CE Pro 100 brand analysis series, CE Pro senior editor Bob Archer delivers an in-depth look at the most frequently used manufacturers in nearly 40 product categories. The numbers associated with each manufacturer reflect the number of CE Pro 100 dealers using that brand.

The brands that are used by the CE Pro 100 are closely watched because these are the most successful companies in the industry. Many integrators look to the brands that are being used by these companies as a signal of success. This brand usage differs from rank and file integrator usage because it does not include brands that are sold through distribution typically, but focuses on direct-to-dealer brands.

Salamander has been the top furniture company for a number of years, and in this competitive category BDI, Sanus, Bell’O and CinemaTech have followed close behind this Conn.-based manufacturer. In 2013 it was noted there appeared to be a slight bit of contraction among the CE Pro 100 in the furniture brands used and that trend continues into 2014.


Top 5 Brands:
Salamander: 34
BDI: 23
Sanus: 19
Bell’O: 10
CinemaTech: 10

Click here to download the complete 2014 CE Pro 100 report.

The Rest of the Field:
Fortress: 8
Cineak: 5
Middle Atlantic: 5
Custom: 4
United Leather: 3
Acoustic Innovations: 2
Atlas: 2
Bass: 2
Camden: 2
JSP: 2
Lowell: 2
Palliser: 2
Sligh: 2
ARS: 1
Cinema Design Group: 1
Diamond Case Designs: 1
Hooker: 1
Kathy Ireland: 1
Steve Silver: 1
Strong: 1
TechCraft: 1
Touchstone: 1

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  About the Author

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at

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  Article Topics

News · Bell'O · Middle Atlantic · Salamander Designs · Sanus · All Topics
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