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British Investors Aim to Take Over Custom Market

In addition to St. Hubbins and Tufnel's custom installation business the company will introduce their own line of electronics that includes a new projector and subwoofer.


Here's the first look at the user interface of St. Hubbins and Tufnel's upcoming subwoofer, which they claim provides features the market has never seen before.
Robert Archer · April 1, 2014

As the economy slowly grows stronger business opportunities within the custom installation market are beginning to heat up.

Crossing the pond to enter the U.S. electronics industry, a pair of former British entertainment professionals is set to launch a custom installation company and a line of supporting electronics.

David St. Hubbins and Nigel Tufnel acknowledge the economy may never approach its previous levels of 2006 and 2007, but the duo say they are prepared to meet the challenge today’s business climate presents.

“It’s a fine line between stupid and clever,” admits St. Hubbins.

As part of their custom installation business plan, Hubbins and Tufnel also plan to introduce a complete line of electronics to complement the services they will offer. The pair says in their grand scheme they will have products that cover everything from home control and lighting to home theater, security and home networking. Their initial products will be a powered subwoofer, code named “Big Bottom,” and a projector they say is engineered to deliver performance no one has ever seen before.

“It’s like, how much more black could this be? And the answer is none. None more black,” boasts Tufnel on the capabilities of the still-unnamed company’s upcoming projector’s black levels.

Describing their “Big Bottom” subwoofer, Tufnel says it will bring features and deliver the high volume levels the public expects from a subwoofer.

“The numbers all go to 11. Look, right across the board, 11, 11, 11 and …  it’s one louder, isn’t it? It’s not 10. You see, most blokes, you know, will be playing at 10. You’re on 10 here, all the way up, all the way up, all the way up—where can you go from there,” asks Tufnel rhetorically.

Currently the business is seeking Midwestern locations to launch the installation and manufacturing components of their business. According to a minority investor in this venture, the nation’s heartland represents a central location in which they can start the company and dominate the industry through the creativity of the company’s leadership.

“Hello Cleveland, hello Cleveland,” exclaims Derek Smalls. “We’re very lucky …  we have two visionaries, David and Nigel, they’re like poets, like Shelley and Byron. They’re two distinct types of visionaries. It’s like fire and ice, basically. I feel my role is to be somewhere in the middle of that, kind of like lukewarm water.”



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  About the Author

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at robert.archer@emeraldexpo.com

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