Press Release

BrandSource Expert Warehouse II Deals Boosts Members’ Black Friday Sales

BrandSource/Home Entertainment Source (HES) buying group members have solid Black Friday sales based on new Expert Warehouse II program.

As part of its end-of-year promotions efforts, BrandSource sent 15 winners on an all-expenses-paid trip to Nashville to attend an NFL game between the Tennessee Titans and the New Orleans Saints. (12/11/11, LP Field/Nashville)
CE Pro Editors · January 10, 2012

BrandSource buying group reported its best Black Friday promotion ever as a result of new incentives and options offered through its Expert Warehouse II initiative, which adds more than 8,000 SKUs in multiple categories and offers members efficiency in logistics, warehousing, shipping and billing. 

The integration of Expert Warehouse II and its wider assortment of solutions and brands are designed to help members drive store traffic, boost sales and augment planned purchases with “rent to own” options. New categories include laptops, tablets, headphones, and iPod docks as well as IT-networking components from major brands.

“We’re firmly committed to finding new ways to offer members more choices and better prices,” said Jim Ristow, executive vice president of BrandSource/Home Entertainment Source (HES). “The Expert Warehouse II initiative levels the playing field for our members because it’s designed to help them go head-to-head with big box stores.”

Tom Priola of Primetime Audio/Video in Rockford, Ill., reported solid sales on Black Friday, which he attributed in large part to Expert Warehouse II.

“We had a tremendously successful Black Friday because we were able to pass great deals from Expert Warehouse II right on to our customers,” said Priola.  “The incentives are helping us compete in a whole new way.”

The Grand Opening of Expert Warehouse II in mid-September was celebrated with the launch of a major fall promotion to help introduce members to the new warehouse. Freight orders from $5,000 to $20,000 entered members into iPad drawings, with four given away each week. BrandSource treated 15 members to an all-expenses paid trip to Nashville for an NFL weekend hosted by Expert Warehouse II president Dean Sottile and members of his management team.

Expert Warehouse II now carries Anthem, Denon, Klipsch, Marantz, Monster and Paradigm products, enhancing the one-stop shop solution and rounding out the group’s audio offerings. Additional computer and networking brands will be added in February.

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  Article Topics

Press Releases · Anthem AV · BrandSource · Buying Group · Denon · Home Entertainment Source · Klipsch · All Topics
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