Blu-ray, UltraViolet Sales Jump in First Half of 2013

Sales of combined Blu-ray Discs and associated electronic sell-through (EST) digital content leap 24% in first 6 months of 2013. Also, 13 million Ultraviolet titles sold.

Jason Knott · August 6, 2013

Not to steal a page from Mark Twain, but it appears the reports about the death of the Blu-ray have been greatly exaggerated.

The entertainment industry has found a way to revive previously sagging sales of Blu-ray Discs by offering digital download versions of the titles, known as electronic sell-through (EST). Combined, Blu-ray Discs and EST staged a remarkable comeback in the first half of 2013, with sales up 24 percent, according to The Digital Entertainment Group‘s “Mid-Year 2013 Home Entertainment Report.”

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While overall consumer spending rose 2 percent compared to the first half of 2012, sales of Blu-ray Discs and EST rose at a much faster clip, underscoring the favorable consumer response to the convenience and ease of digital collections and the increased availability of digital content at retail. The increases in Blu-ray and EST sales offset the declines in DVD sales leaving total sell-through flat versus a year ago.

DEG’s data show:

Blu-ray Disc sales continued to grow steadily in the first half of 2013 with consumer spending up 15 percent compared to 2012. Sales of new release product on Blu-ray rose 19 percent during the first half of 2013 and catalog titles on Blu-ray were up more than 8 percent versus the first half of 2012.

Digital distribution provided additional growth in the first half of the year due to a healthy consumer reaction to EST, which led to a 50 percent increase in EST consumer spending compared to mid-year 2012. The overall consumer spend on digital product was up more than 24 percent versus a year ago.

With more than 10,000 film and TV titles available to watch on an array of devices, UltraViolet has grown to 13 million accounts. The digital viewing experience is now available to consumers through major retailers in six countries, the latest being Australia and New Zealand.

More than five million Blu-ray Disc compatible devices were sold in the first half of the year (inclusive of BD set-tops, PS3s and HTiBs). There are now more than 61 million Blu-ray compatible devices in U.S. homes.

  About the Author

Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at

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  Article Topics

News · UltraViolet · All Topics
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