Blockbuster Again Charging Late Fees
Will charge $1 late fee for up to 10 days if a video isn't returned on time.
If you receive movie rentals in the mail, you really don’t need to read this.
The struggling video rental service, which like rival Netflix does not charge late fees on postal-based rentals, will have $1 late fees for in-store movie rentals beginning in March, reports Home Media.
Blockbuster has reduced its rental period on $4.99 new releases from seven days to five days, and will charge $1 late fee for up to 10 days after you haven’t returned the video, capping the charge at $10.
This is a shift from a 10-day grace period Blockbuster previously granted customers before implementing the $10 charge.
According to Blockbuster spokesperson Michelle Metzger, 80 percent of Blockbuster rentals are new releases and are typically checked out 4.7 days.
Home Media notes this move seems to be more in line with growing rival Redbox, which charges $1 per day of the rental for up to 25 days (at which point it considers the disc bought).
It’s also in line with my local library, which charges $1 per day a video is late to be returned. Then again, it was borrowed for free to begin with.
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Arlen Schweiger is managing editor of CE Pro, Commercial Integrator and Security Sales & Integration magazines. Arlen contributes installation features, business profiles, manufacturer news and product reviews. Have a suggestion or a topic you want to read more about? Email Arlen at email@example.com
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