Best Demo Ever: Truck Rolls Over $90,000 Titan Projector from DP
4x4 rolls over Titan Super Quad projector from Digital Projection and it keeps on playing ‘Cloudy with a Chance of Meatballs.’
“Most of the others are made of plastic,” says Nick Cottiss, international sales and marketing director for DP.
How could they get the projector’s durability across?
Why not drive a truck over it?
But of course!
The gang wasn’t 100-percent confident that the $90,000 projector would survive, so the first test run was performed on an empty chassis. No problem. Next, they submitted a complete projector – a non-working early prototype – to the test. Survived again.
In the end, they were ready to run Cottiss’s own 3-tonne (3.3 US ton) truck over the beast, while a movie was playing – specifically a DVD of “Cloudy with a Chance of Meatballs.”
There was no special meaning behind that video, says Cottiss: “It was at the top of the DVD stack.”
It was important to do the demo with a movie playing, he says, because “we had to prove not just that it would survive but that it would survive undamaged.”
It did. Six times.
Cottiss says they had to bolt the projector to the ground to keep it stationary. Other than that, there was no hanky panky in the demo, which is playing on numerous screens in the Digital Projection booth at ISE.
How was Cottiss so lucky to be selected as the driver? In this video, he explains why his truck was picked (the demo reel follows).
Nick Cottiss, Digital Projection, describes why his truck was picked to roll over DP Titan Super Quad
Demo: Digital Projection rolls 4-tonne truck over DP Titan Super Quad
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Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson Email Julie at firstname.lastname@example.org
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