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Best Buy Accidentally Lists $1,700 HDTV for $10

Best Buy accidentally listed a 52-inch Samsung HDTV on its Web site for $9.99 on Wednesday. The TV normally costs $1,700 with a $70 shipping fee. This sent consumers who saw the price into a frenzy, with some consumers picking up 10 of the TVs. Some customers completed orders while others received errors.


Steve Crowe · August 12, 2009

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First Best Buy was dealing with impostors on its Twelpforce Twitter page, and now this.

The big-box retailer accidentally listed a 52-inch Samsung HDTV for $9.99 on its Web site Wednesday.

The TV normally costs $1,700 with a $70 shipping fee, so this sent consumers who saw the price into a frenzy, with some picking up 10 of the TVs.

Some customers completed orders while others received errors, according to ABC News. By 11 a.m., Best Buy had updated the pricing and posted an update on its Twitter page.

“There was an online pricing error on a 52-inch Samsung television this morning. We have corrected the issue and apologize for the confusion this may have caused. We will not be honoring the incorrect price and, again, apologize for the mistake.”

Best Buy says its has “the right to revoke any stated offer and to correct any errors,” adding that “Prices and availability of products and services are subject to change without notice.” Best Buy even sent out cancellation e-mails, according to Gizmodo.

The product you ordered is no longer available and the order has been canceled. If you’d like to make another selection, visit a Best Buy store or BestBuy.com. The credit card (or Gift Card) used for this order has been credited.

Augustine Fou, one of the customers who was able to order the TV, uploaded a picture of the receipt onto his personal blog. “The reason I did it and spent the $86 was to see what would happen next,” Fou told ABC News. “This is the opportunity for them to prove how good their customer service is.”

Debra Green of Woodlands, Texas, also placed an order for the $10 TV, according to ABC News, and received an e-mail confirmation and delivery date.

Green says that because the sale was not honored, she probably won’t shop again at Best Buy. Said Green to ABC News, “If it was a mistake, you’d think they have someone more on the ball managing the Web site of a big company.”



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  About the Author

Steve Crowe has been writing about technology since 2008. He lives in Belchertown, MA with his wife and daughter. Have a suggestion or a topic you want to read more about? Email Steve at scrowe@ehpub.com

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  Article Topics


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