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Behringer Expands into Consumer Electronics Market

MUSIC Group, parent company of pro audio brands Behringer, Turbosound, Midas, Klark Teknik and Bugera, is forming a consumer product division.


MUSIC Group, parent company of Behringer, launched earlier in 2013 its Omni wireless music product line (pictured). Music Group is now forming a consumer electronics division.
Robert Archer · November 21, 2013

In January 2013, Behringer announced an AirPlay-enabled wireless audio solution that allowed dealers to use traditional audio components. 

As 2013 draws to a close, the Seatle-based company is making a bigger commitment to the consumer market through parent company MUSIC Group, which is launching a consumer electronics division.

MUSIC Group, whose other pro audio brands include Turbosound, Midas, Klark Teknik and Bugera, has tapped Daniel Roe to serve as head of its new division.

“This is a great opportunity for us to leverage the treasure trove of new technologies we’ve implemented in our legacy brands; and to make that technology available to the home consumer,” says Costa Lakoumentas, group marketing, senior vice president, MUSIC Group. “We toyed with this idea previously with a good modicum of success, but now we’re in it to win it. Having Daniel at the helm, along with his considerable industry expertise and track record, will provide the impetus needed to make MUSIC Group a household name.”

“I’m already engaging our distributors and retailers so we can maximize our market potential, and provide the best possible customer experience,” Roe explains. “Look for a far reaching line of consumer-centric solutions from MUSIC Group that will both complement and enhance the modern consumer lifestyle.”



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  About the Author

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at robert.archer@emeraldexpo.com

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