Barco Video Q&A: How to Create ‘Amazing Experiences’ for Clients
Barco’s Tim Sinnaeve says digital art and the ability to conduct sizzling demos connect end users emotionally to technology and pave the way for increased sales.
“There is a huge opportunity in the custom integration residential channel that is not being fully addressed,” says Tim Sinnaeve, managing director at Barco Residential frankly. He is speaking in particular about opportunities among affluent customers. “There are a lot of high-net worth people in the world that can afford the types of experiences that [the custom integration] channel can offer.”
Sinnaeve says one reason the affluent market is not being reached fully is that integrators tend to focus on products too much versus “an amazing experience.”
“But we can’t create that amazing experience by ourselves. We need amazing sound, for example. If you have a great image, but the sound is mediocre, the whole experience gets degraded. We are striving to create that whole experience, which is why we are partnering with companies like Meridian. We try to seek out companies that want to provide the same experience and play at the same level as Barco. It makes it easier for the integrator, but it is also much more compelling for the end user. Customers want to be inspired.”
To do that, Sinnaeve believes integrators need to create emotional connections with their clients during the demo process. He recommends dealers find out from clients what their favorite movie or song is, and use it in the demo versus another piece of content that the client might recognize is excellent, but won’t make that emotional connection.
Sinnaeve says if a demo stays at a cerebral level, the client will be thinking about the projector as an investment, which can hinder the sale.
“I don’t think [the industry as a whole is] doing a very good job in demos in terms of giving them an emotional experience and compelling the customer to say, ‘I really want this.’”
Speaking of amazing experiences, one of Barco’s newest ventures is in the area of digital art.
“High net individuals spend more money on art than they do on cars,” says Sinnaeve. ‘Digital art represents an amazing opportunity for integrators to connect on an emotional level with their clients and show the types of experiences that we can create.”
If you bring clients to an experience like this, the sale becomes “almost an automatic byproduct,” says Sinnaeve.
The company’s main focus continues to be on digital quality as characterized by its Thor projector, a $350,000 4K DLP projector offering true, direct laser projection with 15,000-lumen output.
“It is at the high end, and provides an unmatched cinema experience. The best on the planet,” says Sinnaeve. “We bring the same technologies available in Thor down to the $25,000 level with 4K, laser and really high light output of 5,000 lumens or more.”
7 Clever Ways to Hide Home Technology - CE Pro Download
Most technology products are not that visually appealing. Black boxes and tangled wires do not add to the character of a high-end smart home project. Luckily, our integrator readers have a number of clever solutions so these components don’t have to be visible in your next project.
Home TheaterSnapAV Acquires Volutone, Adding 7 Distributor Locations
Product Briefs: Atlona, Josh.ai; Luxul Self Healing; Naim adds AirPlay 2; PS Audio OS; SnapAV
American Audio & Video Introduces $650 and $900 Thorens Turntables
Wounded U.S. Army Captain Nick Vogt Receives Custom ELAN Smart Home
Video Maven John Bishop: MicroLED Claims are ‘Fake News’
View more on Home Theater
Take Our Latest QuizzesHow Well Do You Understand Ethernet Cables and Connectors?
Quiz: Is Your Company Performance Above or Below Average?
How Much Do You Know About Cell Phone Signal Boosters?
How Efficient Is Your Service Department? Take the Quiz
5G and the Need for Cellphone Signal Boosters—Do You Know Enough?