AVAD, DBL Combine Under Ingram Micro CE Division
AVAD to lose five branches, maintain brand and focus when it combines with DBL under the Ingram Micro Consumer Electronics Division.
It appears DBL is combining with AVAD, according to a press release issued just moments ago. (UPDATE: What Ingram Micro Reorg. Means for AVAD, DBL)
Ingram Micro – the mega-distributor of IT-oriented systems and the parent company of both AVAD and DBL – announced it is “strengthening its North American consumer electronics operations by integrating the AVAD custom installation and home automation unit into a larger division that includes DBL Distributing.”
Since the acquisitions, all three organizations have operated fairly autonomously, given their different product lines and channel strategies – until now, it seems.
AVAD had 28 branches when it was acquired five years ago. Ingram added several more, and then took them away over the years. Last May, AVAD closed 10 branches. Today, the number of locations stands at 26, but five more will disappear as part of the latest reorganization: Oregon, Indiana, Pennsylvania, Florida and Utah.
Even before Ingram acquired AVAD and DBL, the IT distributor launched a Consumer Electronics Division with a fair amount of fanfare, but evidently not a lot of success.
Now it seems Ingram is going back to its roots, folding the acquired companies into the CE group.
According to the press release:
While the AVAD name and operating structure will be retained, the unit will now be organized under the Ingram Micro Consumer Electronics Division, allowing AVAD and DBL Distributing to leverage best practices, market expertise and common processes.
DBL was “transitioned to” the Ingram Micro CE Division earlier this year.
DBL veteran Tim Coakley will lead vendor management and marketing for the overall Ingram Micro Consumer Electronics Division.
John Soumbasakis, senior vice president, strategic divisions, Ingram Micro North America, will continue to lead the division, with the general managers of AVAD and DBL reporting to him.
AVAD currently is searching for a national sales leader.
Not surprisingly, Ingram plans to recognize all sorts of synergies through operations, cross selling, and all the other happy things acquisitions are supposed to yield.
“I look forward to Tim’s leadership as we work closely together to pursue new growth opportunities,” AVAD GM Jim Annes says in a statement. “The integration with the Ingram Micro Consumer Electronics Division will open many new possibilities for vendors and customers, who will now have access to a wide variety of products and services, such as digital signage, accessories, additional security and information technology. We’re excited about these changes and the opportunities presented by bringing AVAD under the divisional umbrella”
CE Pro is interviewing AVAD and Ingram execs and will report back with all of the details.
Next page for official press release.
Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson Email Julie at email@example.com
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