Another Hulu Conspiracy Theory: NBC Holding Out for Windows 7 Media Center?

Why did Hulu dump Boxee, ReQuest and other settop box manufacturers? Was NBC -- a Microsoft partner and Hulu owner -- holding out for opportunities with Windows 7 Media Center?

Another Hulu Conspiracy Theory: NBC Holding Out for Windows 7 Media Center?
Julie Jacobson · February 26, 2009

Why did Hulu disable its video-on-demand service from Boxee, ReQuest and other settop boxes?

Speculation abounds.

To wit: Hulu would lose revenue from banner ads; Hulu wants to charge for its intellectual property; networks don’t like change.

And this prevailing theory: Cable companies pressured Hulu and the networks, fearing the accelerated loss of subscribers. This one makes good sense, especially in light of the fact that Comcast is now offering Hulu through its online service.

Learn more about Media Center at Media Center University, exclusively at the Electronic House Expo, March 11-14, 2009 in Orlando, Fla. Check out the complete MCU agenda here.

And so on and so on.

But here is another theory that doesn’t seem to have taken hold: Hulu is saving itself for Windows 7 Media Center.

Follow closely…

Hulu was co-founded by NBC. NBC has a tight relationship with Microsoft. That union created MSNBC. The two behemoths have collaborated extensively on TV-friendly video-on-demand (Olympics,


, the election, etc.). (Correction: SportsLounge was a deal with Fox ... thanks, Derek)

IP-based VOD is a hallmark of Windows 7 Media Center.

Hulu on someone else’s TV-friendly platform would detract from Windows 7 Media Center.
Ergo, make Hulu difficult to navigate via TV, so Media Center gets the edge.

I have absolutely no evidence of this. And, I don’t suggest there is anything wrong with such a strategy if it happens to be true. In fact, it would make good business sense.

It’s just one more conspiracy theory to throw out there.

Would TV-friendly Hulu detract from the forthcoming Windws 7 Media Center (shown here)?

  About the Author

Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at [email protected]

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